Understanding how to win the Buy Box on Amazon can be a game changer for your Amazon business. But how do you win it? And for those of you who are new to Amazon, what is…
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This past Wednesday, May 17, 2017, Google quietly released a new Beta for Purchases on Google. The beta is open access to the request form to Google’s buy button program which can be found in…
Amazon, the number 1 Internet Retailer in 2016 according to the Top 1000 Guide, recently announced that over 2 BILLION items were shipped to customers through its’ Fulfillment by Amazon (FBA) service. That, according to…
Bye bye Standard Text Ad and well, hello to AdWords IF. Google is at it again upgrading their features and giving their users what they want. If you thought ad customizers was powerful, as it…
If you read our blog you’ve probably read the term Dynamic Search Ads in some of our Google Ad related posts. In this post we will not only define the Dynamic Search Ad, in case…
It’s been awhile since Facebook introduced a way for advertisers to retarget customers looking at their site and now they are adding a feature that will extend retargeting to customers looking at other products on…
Writing good SEO copy for your website does not need to be difficult if you follow some basics steps when planning out your topic and content. Below is a list of 10 basic tips for…
Fort Lauderdale Award Program Honors the Achievement FORT LAUDERDALE May 2, 2017 — OperationROI has been selected for the 2017 Best of Fort Lauderdale Award in the Marketing Consultant category by the Fort Lauderdale Award Program. Each…
There’s no debate that Google Search is one of the best internet tools available. For those of us that like to search with images, Google Image Search is great as well and now it’s even…
Adwords Call Extensions Explained If you run a business or you’re working marketing, you probably love Google’s Ad Extensions. They are notoriously the best way to enhance your paid Google results and provide in depth…
Why to Sync Bing Ads and Google Adwords Accounts Marketers are often told to “cast a wide net,” but such a decision can bring unexpected costs. The more platforms your company advertises on, the harder it…
Amazon Has Been Spotted Testing Google Product Listing Ads Amazon has used Google’s Product Search in the past when it was free. Yet for the first time since 2012, when product search became a paid-for feature, Amazon…
Relationships, no matter the type, all have one thing in common. Someone must be in control. When products are selling on Amazon’s marketplace faster than you can manage, you may start to question who should…
Showcase Multiple Products In Facebook Ads This past December, Facebook Ads opted to test a new ad unit that would allow retailers to showcase multiple products in a single ad that appears in users’ news…
What Are Bing Dynamic Search Ads? Earlier this fall, during their Bing Ads Next event, the folks over at Bing announced that they’d be testing dynamic search ads in the US, which will let advertisers create…
