If you sell on Amazon, you should consider using Amazon Coupons as part of your promotional strategy. This powerful tool is surprisingly underutilized by many sellers. However, it has the potential to drive significant sales…
If you sell on Amazon, then you’ve often wondered about how to increase sales. One way to help increase your exposure both on and off Amazon is with a Brand Store. If you’re not familiar…
When you’re developing a strategy for Google Shopping, you want to know that you are reaching as many current and potential customers as possible. Much like your website, blog, or social media campaigns, your paid…
Amazon Advertising is one of the top ways that sellers drive traffic to their products. This is becoming necessary to get more visibility as potential buyers comb through hundreds of other options on what is…
Virtually every American has heard of Walmart. Not as many people have heard of Walmart Marketplace, the company’s answer to Amazon and eBay. By selling on Walmart, third-party companies can leverage the credibility of its…
Most sellers and vendors want to figure out how to get better reviews on Amazon. Reviews can seriously impact your sales. In the world of online shopping, they are extremely valuable for building trust and…
One of the more effective marketing strategies for e-commerce sellers to sell more products online is to use Google Shopping campaigns. Understanding how to structure your campaigns can be the difference between success and failure. A very…
Writing the best Amazon product titles can seem overwhelming. To help sellers, Amazon provides the Amazon Services Quick Start Style Guide as a primer. It lists guidelines such as spelling out measurements and capitalizing the…
When it comes to writing successful Amazon product details, writers often have the difficult task of straddling the line between what appeals to buyers and what appeals to Amazon’s algorithm. By optimizing product details, you…
Last year, the world’s online retail giant launched the Amazon Store for sellers who had added their brand to Amazon’s registry. The new store model provides sellers with the opportunity to create a more professional…
Amazon’s Brand Registry was created to give brands who manufacture or sell their own merchandise more control over the sale of that merchandise. It allows sellers to create and manage their own company brand and…
When most people think of mega-retailers in today’s digital age, their first thoughts probably turn toward Amazon. It is quickly becoming a powerhouse in the industry, and it is looking to make some moves in…
Amazon Brand Stores are an option for sellers on the site to more effectively advertise their products. It is a free service that allows sellers to create a single page or multiple pages to showcase…
The goal of Amazon Marketing Services is to help sellers find more customers and advertise their products more efficiently. Part of these services also involve providing sellers with campaign performance reports, so you can optimize…
Developing an ad campaign is exciting, but it also takes a lot of work. Google ads are a great way to reach out to potential customers, and you can use search ads, display ads, shopping…
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