Most sellers and vendors want to figure out how to get better reviews on Amazon. Reviews can seriously impact your sales. In the world of online shopping, they are extremely valuable for building trust and…
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One of the more effective marketing strategies for e-commerce sellers to sell more products online is to use Google Shopping campaigns. Understanding how to structure your campaigns can be the difference between success and failure. A very…
Writing the best Amazon product titles can seem overwhelming. To help sellers, Amazon provides the Amazon Services Quick Start Style Guide as a primer. It lists guidelines such as spelling out measurements and capitalizing the…
When it comes to writing successful Amazon product details, writers often have the difficult task of straddling the line between what appeals to buyers and what appeals to Amazon’s algorithm. By optimizing product details, you…
Last year, the world’s online retail giant launched the Amazon Store for sellers who had added their brand to Amazon’s registry. The new store model provides sellers with the opportunity to create a more professional…
Amazon’s Brand Registry was created to give brands who manufacture or sell their own merchandise more control over the sale of that merchandise. It allows sellers to create and manage their own company brand and…
When most people think of mega-retailers in today’s digital age, their first thoughts probably turn toward Amazon. It is quickly becoming a powerhouse in the industry, and it is looking to make some moves in…
Amazon Brand Stores are an option for sellers on the site to more effectively advertise their products. It is a free service that allows sellers to create a single page or multiple pages to showcase…
The goal of Amazon Marketing Services is to help sellers find more customers and advertise their products more efficiently. Part of these services also involve providing sellers with campaign performance reports, so you can optimize…
Developing an ad campaign is exciting, but it also takes a lot of work. Google ads are a great way to reach out to potential customers, and you can use search ads, display ads, shopping…
Amazon provides various tools for Vendor Central account sellers to track data on the items they have available. This data is presented through Amazon Retail Analytics (ARA). There is a basic version of the package…
In the recently released Internet Retailer 2017 Top 500 List, it is clear who dominates online retailers. Amazon came in at number one with an Internet Retailer Performance Score of 71. Meanwhile, Walmart came in…
Part of what has made Amazon so successful is its ability to sell a vast array of products. From books to exercise equipment, people can buy almost anything through Amazon, making it a viable one-stop…
All businesses need to have one eye toward growth and expansion. This business tip is generally applied to smaller organizations. However, even major retailers need to abide by it. That includes one of the biggest…
The internet has greatly changed how everyday consumers conduct business. Fewer people are going to brick and mortar stores, and more individuals are purchasing items online. According to data published by comScore, 51 percent of…
