Product Feed Management

Optimizing Product Data Feeds for Increased Performance.

Maximize Your Ecommerce ROI

Increase Product Visibility Across Various Channels

Manage data feeds on multiple shopping networks, marketplaces, affiliate channels, and more.
Optimizing Product Data Feeds For Increased Performance

Implementing and optimizing product data feeds can be a confusing and cumbersome process, but their success is paramount. Our tailored strategies go beyond just increasing your visibility and attracting customers, as we help convert those leads into sales and improve your overall ROI.

Our objective is to increase product visibility and performance across the various shopping networks and channels, while finding the right target audience. Successful data feed management strategies revolve around segmenting the products. Our team makes sure your shopping feed is managed for success. Included are:

  • Feed Optimization
  • Product Categorization
  • Automatic Product Feed Submission
  • Product Level Bidding
  • Product Level Tracking
  • Custom Attributes

A Sample of Channels We Provide Feed Management:

Amazon Marketplace Management
Walmart Marketplace Management
Google Paid Search Management
Bing Paid Search Management
ebay Marketplace Management
Product Feed Management Channels

Synchronize Product Data

Integrate automatic data feed retrieval.

To effectively keep data feed fresh and accurate as possible, we retrieve all clients’ data at least once a day to make sure that any changes/updates to your database are updated to each channel. We are able to do this via FTP, SFTP or HTTP file retrieval. The following is a list of e-commerce platforms we have direct connections or API’s that allow us automatically pull your product data directly into our system:

  • 3dCart
  • Americommerce
  • ASPDotNet
  • BigCommerce
  • LemonStand
  • Magento
  • Miva
  • Netsuite
  • Oracle
  • osCommerce
  • Shopify
  • ShopSite
  • Volusion
  • Woo Commerce
  • X-Cart
  • Yahoo Store
  • Zen-Cart
  • Zoey
Successful Shopping Feed Management Starts Here

Product Feed Management

Optimizing and managing product feeds for e-commerce retailers.

Feed Management

Product Feed Optimization

Confirm all available attributes meet the current taxonomy requirements for each shopping channel or marketplace. Optimize the feeds not only for humans but for their bots to successfully crawl the data.

Advanced Campaign Development

Advanced Campaign Development

Find the most applicable category from the product taxonomy provided by each engine in order increase the chances that your products will be included in relevant searches.

Feedback Management

Automatic Data Submission

To confirm that all product data is up-to-date on each channel, we make sure that all data including prices and inventory is imported and automatically synchronized at least once a day.

Budget Management

Budget Management

Adjusting budgets is key to increasing traffic and profits. However, to target specific goals continued monitoring of product-level bidding is required for success.

Product Content Development

Custom Attributes

Improve campaign performance by potentially increasing the relevancy of the product data by adding additional, or custom attributes to your data feed when needed.

Marketplace Management

Ongoing Research

To improve profitability on various shopping channels, we leverage ongoing optimization and segmentation strategies to isolate the top performing products.

Google Shopping Management

Google Shopping Campaigns, using Product Listing Ads, gives e-commerce merchants the ability to advertise their products on Google and the Google Partner Network.

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