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Google Search Ads
Keyword Targeted Ads on the Google Network.
What is a Search Ad?
Google Search Ads are a form of marketing communication that advertisers can use to promote their product or service on Google’s Network. Ads appear on Googles’ search result pages and across their vast network, including search partners and the Display Network. These ads are visible above and below Google organic search results, as well as throughout many websites and apps.
- Text/Search Ads (also referred to as pay-per-click or PPC ads):
- Appear on Google Search Result pages
- Are targeted using keywords
- Advertiser pays each time a user clicks ad to their site
- Display Ads are shown on Googles “Display” Network of websites, blogs, and apps in form of text or creative banner images.
- All campaign types require performance-based (data-driven) optimization.
- All campaign types require budget management (daily/weekly/monthly).
Types of Ads
How would you like to display your ad?
A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL, and description text. Text search ads appear above or below Google organic search results when people look for products and services you offer. They are compatible with all devices, desktop, mobile and tablets alike.
Display ads can be either simple text ads or include rich media such as images and animation. They appear on over two million websites and over 650,000 apps that make up of the Google Display Network. They can also show up on Gmail where your ad can be saved, forwarded and expanded in the user’s inbox.
Google Paid Search Management
Managing PPC campaigns for increased sales and profitability.
To drive new traffic, improve click-through rates and ultimately increase profitability, our team will research and develop a comprehensive keyword and keyword phrase strategy aimed at your target audience.
Ad Development & Testing
Writing effective ad copy, and testing multiple ad variations per ad group, is paramount for success on AdWords. Our team will analyze any current or historical campaigns for insights to increase market penetration.
Keyword strategy, ad development, and campaign structure are all important aspects. However, long-term success will depend on the ability to understand performance data over time and how well you manage that insight.
Increasing sales and maintaining profitability are the result of effective budget management. This requires monitoring and adjusting of keyword bids and bidding strategies.
The day-to-day monitoring of various data points, as well as reviewing analytics, is necessary to obtain the best possible results in AdWords for our client’s search campaigns.
To further improve and sustain profitability, we leverage ongoing optimization and keyword research strategies to isolate the top performing paid search campaigns.
Why Choose Us
Experienced. Certified. Successful.
As a Google Premier Partner, we are certified to offer you the most comprehensive Google marketing experience on AdWords. It is crucial to have a Search Ad strategy in place for your ads to appear at the right time, and to the right audience. After careful planning and extensive competitor research, we develop keyword and keyword phrases that are relevant to your products or service, as well as manage your ads from conception to execution.