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Google Shopping / Product Listing Ads
Product Ads on the Google Network.
What is Google Shopping?
Google Shopping uses Product Listing Ads (PLA) to display relevant products to consumers who are most likely to buy them based on search queries. PLAs are displayed at the top of search results with your product image, title and price. You only pay when they click your ad which takes them to your website.
- Access to people when they are most likely to buy
- Are visual ads which convert better than text for product related searches
- Ability to segment products based on criteria
- Mobile and desktop friendly
- Advertiser has options to segment products based on criteria (i.e. price, availability etc.)
- Only pay when a user clicks the ad to their site
Why Advertise your Products on Google Shopping?
Expand your reach.
Google boasts an enormously successful pay-per-click (PPC) advertising system. Their Product Listing Ads (PLA) have allowed e-commerce businesses to discover new and exciting frontiers. Exposing your products to shoppers searching for you makes these PPC ads a huge success with measurable ROI. Google Product Listing Ads are responsive and are displayed across multiple devices whether someone is browsing on a mobile device on-the-go or on a desktop from their home or office. Ads appear at the top of Google search page results.
- Scalable lead generator
- Audience targeting based on multiple parameters
- Rank higher on search results faster than SEO
- Google generates huge amounts of traffic daily
Google Shopping Management
Optimizing and managing shopping campaigns for success.
Our expert shopping feed management team guides clients through the confusion of implementing and optimizing product data feeds to increase your visibility, attract new customers, and improve overall ROI.
Advanced Campaign Development
Successful shopping campaigns revolve around the segmentation of the products. We base our product groups on attributes such as categories, brands, price, margins, or even seasonality to focus on the best selling products.
By taking advantage of Audience Targeting, we can be more accurate in choosing who sees your ads. In turn, we can create campaigns with different bids, to target those who have already shown interest in your products.
To target performance goals on Google Shopping campaigns, the monitoring and adjusting of bids and budgets are key to increasing sales and profits.
The day-to-day monitoring of PLA performance, as well as reviewing analytics, is necessary to obtain the best possible results in AdWords for our client’s shopping campaigns.
To improve profitability with Google Shopping Campaigns, we leverage ongoing optimization and segmentation strategies to isolate the top performing product ads.
Why Choose Us
Experienced. Certified. Successful.
As a Google Premier Partner, we are certified to offer you the most comprehensive marketing experience with Google Shopping. Google’s Product Listing Ads are an excellent way to attract new customers. We know from experience that a well implemented PLA strategy will not only expose your products to a broader audience it will increase the conversions. We manage everything from feed optimization and product ad implementation to bidding and in-depth analytics, to ensure your campaigns are meeting your ROI goals.