Give Your Amazon Listings A Conversion Boost
Higher Conversion Rates and Increased Sales
With Effectively Developed Enhanced Brand Content Product Pages
Brand Registered sellers on Amazon were allowed to publish enhanced brand listing with detailed descriptions once called Enhanced Brand Content (EBC). These media-rich product descriptions allow for in-depth explanations of the products listed through the use of images, text, videos, and comparison charts. EBC pages have since been replaced by A+ Content.
EBC was used in place of the typical “Product Description.”
Brands needed to be registered with Amazon’s Brand Registry in order to implement EBC content.
Enhanced content would show up on the desktop and mobile browsers as well as on the Amazon app.
Amazon would need to approve your EBC prior to publishing it on your listing. (Usually, it took about two weeks.)
Enhanced Brand Content, when used effectively, has been shown to improve conversion rates and increase sales.
Why You Should Use Enhanced Brand Content
And Why Your Customers Will Appreciate It
Inform Your Customers
With Enhanced Brand Content, Amazon sellers can further explain the value and benefits of their product and brand to potential customers. Typical product descriptions can get lost and are sometimes ignored. EBC pages stand out! With enhanced product pages brands have more descriptive ways to highlight product details and the brand, as well as address common questions. This allows more information to be readily available to the prospective buyer.
Showcase Product Details
EBC detail pages allows customers researching your listing to better understand the value of what your product has to offer. Often traditional Amazon product listings cannot thoroughly explain the product with enough clarity, leading to indecisiveness by consumers to purchase. By giving sellers the ability to emphasize the different product details, illustrate benefits, feature close-ups, or showing the product in action — they all enhance the buying experience for customers.
Conversion rates of your products can increase when you add Enhanced Brand Content to product listings. Consumers who have landed on your product page are more likely to scroll down through the pages to get a better understanding of the product they are about to purchase. EBC is where some of the additional questions or concerns about products can be answered. EBC is the push that some consumers need to make them feel comfortable making the purchase.
Enhanced Brand Content Development for Amazon Sellers
What You Should Know About Developing Amazon EBC Pages
Selecting EBC Modules and Template.
The structure and limitations of Amazon’s EBC pages.
Enhanced Brand Content was found under the “Advertising” section in Amazon Seller Central. EBC pages could be built using up to 5 unique modules per template. Amazon provided 5 different pre-built templates or a custom template. Each module with the templates can easily be modified, re-positioned, or deleted. We will review each product to determine which modules are best suited for the products or brands.
- A maximum of 5 modules can be chosen per template
- There are character limits on each module
- Text can be bold, italics, or underlined, but cannot be styled in any other way
- Image sizes range per module but can be as large as 970×600
- The comparison chart module allows you to showcase other Amazon listings
Designing Enhanced Brand Content
Development through submission — we manage all aspects.
In order to effectively enhance your Amazon listing our team of professionals work to develop the best content to sell your product. Our clients know their products better than anyone, therefore we believe in working as a team in order to achieve the best result. With their product insight and our marketing expertise, we will design EBC content that increases conversions.
- Design and implement sales driven EBC pages that help conversions
- Work with clients to identify beneficial product features to highlight in the listings
- Review and select the best templates/modules to enhance the brand story
- Serve as your main point of contact for EBC from start through the entire submission process
The Final Results
Amazon Enhanced Brand Content That Converts Sales.
Once Amazon reviews and approves your submitted EBC page, then it will become live on your listing. Now buyers interested in your products have a more in-depth explanation as to what your product has to offer, its benefits and most important features. Consumers will also have a better sense of your brand as well as have the option to feature additional products you may have listed on Amazon.
- Once approved the EBC will display on your listing in place of the description
- Visually inform potential buyers of the benefits or features your product offers
- Showcase and build brand affinity
- Increase product conversions by as much as 10%