Showcase Your Brand on Amazon
Develop A Robust Amazon Brand Store Experience
And Enhance Your Customer’s Shopping Experience
Amazon Brand Stores are available to any brand, as long as the brand has been enrolled in Amazon’s Brand Registry. Brands will then be able to create their own Brand Store featuring products, marketing messages, videos, and additional imagery. If your brand is not currently enrolled in Amazon’s Brand Registry, then you will need to register your brand to qualify.
- The Brand Store will be used in place of the default search results page when selecting your brand on Amazon
- Brand Stores can be created in Seller Central or Vendor Central accounts
- Sponsored Brand Ads can be directly pointed to your Brand Store
- Brand Stores will appear on desktop and mobile browsers as well as on the Amazon app
- Your brand needs to be registered with Amazon’s Brand Registry in order to implement a Storefront
Why You Should Develop An Amazon Brand Store
And How Your Sales Will Benefit From It
Focus On Your Brand
Brand recognition can crucially affect a buyer’s decision to purchase your products. As more and more products appear on Amazon differentiating those products from other brands and from counterfeit products becomes much more important for consumers. Amazon Brand Stores are brand pages that serve as a great opportunity to introduce your catalog of products to your clients as well as establish brand awareness. Stores can be designed in such a way that the look and feel can be manipulated to match your brand and serve as a platform to market your products and visually tell your brand story.
Educate Your Audience
Out of all the enhanced content available to brands on Amazon, Brand Stores are the most versatile. This valuable real estate can be used to educate your audience about the brand. Need a place to display highly relevant videos about products or the brand, the Brand Store would be the place. With Brand Stores, you can showcase products in action through lifestyle images or introduce customers to new products they might not have been aware your store sells. Using a modular format, an Amazon Brand Store can be comprised of products listings, product or lifestyle imagery, marketing content, and videos.
Drive Traffic To Your Brand Store
With an Amazon Brand Store, you have the ability to focus on brand messaging and give consumers more information on about your products. But more importantly, brand stores can be used as a landing page for both internal and external traffic. For traffic within Amazon’s ecosystem, you can leverage the power of Sponsored Brand Ads to drive traffic directly to products or to your Amazon Store. Additionally, with Amazon Brand Store Insights you can analyze traffic and sales reports to determine how best to optimize your marketing strategy and identify new opportunities to drive Amazon customers.
Amazon Brand Store Development
Understanding Store Designs and Benefits
Store Templates & Guidelines
Choose a template or create your own.
To begin developing an Amazon Brand Store you must use the store editor which is located under the “Store” section inside your Amazon seller or vendor account. Your brand must be registered with Amazon in order to have access to this feature. Storefronts are comprised of multiple sections, each segmented into blocks. These sections may contain products, images, messaging, or videos. Included are automatically generated carousels that feature your “best-selling products” or “recommended products” for that user.
- A maximum of 5 modules can be chosen per template
- This includes the automatically generated product recommendations and full-screen videos, images, and text modules but excludes the Split Section
- An unlimited number of Split Sections can be added
- These sections divide a full block into 2-8 smaller blocks
- Each of these square or rectangular blocks can be populated with images, videos, or text
Designing Amazon Brand Stores
Development through submission — we manage all aspects.
With a focus on showcasing your brand, our team of professionals will develop and design a Brand Store from start to finish. We understand our clients know more about their brand than anyone, so together as a team, we work towards building an impactful online store on Amazon. Our store development team will review your categories and products to make sure that we have implemented a design that meets your brand style and educates consumers about the brand offerings.
As with anything on Amazon, stores have their design limitations. Images and videos are permitted, but they must meet certain specifications and sizes to fit the templates. Simple formatting of content, such as text being bold or CAPITALIZED is allowed, but the text cannot be styled in any other way. The good news is our team of Amazon experts understand these content guidelines and will design a store that meets our client’s needs while maintaining the visual boundaries and guidelines set forth by Amazon.
The Final Results
An Amazon Brand Store That Creates Brand Awareness
Once Amazon reviews and approves your submitted store it will be live on your assigned URL, usually amazon.com/yourbrand. Your store will then be ready to have Sponsored Brand Ads linked to any of the pages. Not only does this help increase your exposure on Amazon, but search engines will also crawl and show these pages in their search results — helping drive external traffic to your Brand Store.
- Once approved your store will appear when users click your brand name or logo on product listing pages
- Increases brand awareness on Amazon
- Allows you to showcase all of your product listings in one place
- Amazon Sponsored Brand Ads can be linked to your Brand Store
- Help drive external traffic to your Amazon Store