Amazon Marketing Services (AMS)

Advertise Your Products on Amazon’s Marketplace.

Why You Should Advertise on Amazon:

Increase Sales

Promote your products to interested shoppers.
PPC Management
Only Pay Per Click

With Amazon Marketing Services, no matter what ad type you choose for your campaigns, you won’t be charged until a shopper clicks on your ad. By spending advertising dollars on these targeted ads, you increase product exposure, bringing your products a new audience to help maximize conversions.

Paid Search Management
Reach Your Target

Target your ads using specific search terms to match your products with shoppers who are seeking to purchase them. Get your ads in front of potential customers by showing them the specific products they are looking to purchase. These targeted ads can bring you  a new audience and help increase sales.

Product Content Development
Complete Budget Control

Control your costs by setting daily budgets and keyword bids for your campaigns. In the Amazon Marketing Services (AMS) dashboard you can also view impressions, clicks, and sales based from your ads in order to analyze performance, and adjust the budget and bids accordingly.

How to Advertise on Amazon

With these three different ads:

Headline Search Ads

Appear above search results.
headline search ad operationroi amazon example

Headline Search Ads appear as a banner at the very top of search results. They serve to promote your product(s) and appear when users search for specific keywords. You may display up to 3 products and may redirect to a custom landing page when the ad is clicked.

  • Ads appear on top of search results
  • Use keyword targeting
  • Multiple ASINs (up to three) shown in each banner ad
  • Editable headline
  • Can link ad to a custom landing page
  • May set up multiple campaigns to run simultaneously

Sponsored Product Ads

Appears throughout search results.

Sponsored Product Ads appear in many different ways depending on the device being used. On search results pages, they may appear within the product shown with a “sponsored” token above it,  or within a product detail page in the “sponsored products” carousel. They typically appear when users search for specific keywords or products.

  • Ads appear within search results or in the sponsored products carousel
  • Use keyword targeting
  • Ad shown is identical to the product listing
  • Links to product detail page
sponsored product ads operationroi amazon

Product Display Ads

Appear on related product detail pages.

Product Display Ads appear on product pages on the right-hand sidebar below the buy box and above the “frequently bought together” section. You may choose whether you would like your ad displayed to shoppers viewing specific products or categories or targeted towards shoppers with specific interests.  They serve to highlight your brand more than an individual product. You can direct the ad to your product detail page or to a video.

  • Ads appear within related product detail pages
  • Targeted by product, category, or interest
  • Editable headline
  • Control spend with bid and budget
  • Pay only when shoppers click
  • Can link ad to product detail page or video
  • Track campaign performance
  • May set up multiple campaigns to run simultaneously

Amazon Marketing Management

Explore the many other ways we can help market and manage your Amazon Marketplace accounts.

Want to Advertise on Amazon?

Fill in the Form Below for a Free Consultation.