Why You Should Be Using Coupons To Sell More on Amazon

By August 13, 2019 August 28th, 2019 Amazon

If you sell on Amazon, you should consider using Amazon Coupons as part of your promotional strategy. This powerful tool is surprisingly underutilized by many sellers. However, it has the potential to drive significant sales volume for you. Learn more below about what Amazon Coupons are, how to use them and why you should be using coupons to sell more on Amazon.

What Are Amazon Coupons and How Do They Work?

Amazon Coupons are a promotional feature available to sellers through Amazon Seller Central. They are pretty much exactly what the name implies: coupons on Amazon. They function very similarly to a traditional coupon you may see for your local grocery store, but they are digital and exclusively for use on Amazon.

These coupons differ from some of the other promotional options such as free shipping, discounts, buy one get one and others. Users can look for current coupons on Amazon and clip them, in an interface somewhat akin to a circular. They also have special branding that helps users find products with active coupons available.

Where Are Amazon Coupons Featured?

The Benefits of Offering Coupons on Amazon

Using Amazon Coupons as part of your promotional strategy provides some significant advantages over other forms of sales promotions on the site. Most of Amazon’s tools focus on the product page. This means that users have to have already found your product to be motivated by your promotion. This can be effective for increasing the likelihood of conversion but does not aid much in discovery.

Conversely, coupons on Amazon are intended to help users find current promotions. If you have ever received a coupon circular and seen an item on sale that you are interested in, you are familiar with the benefits of this approach. These are the major benefits of picking Amazon Coupons over other promotional tools:


The coupons appear on a special page intended for product discovery. The coupons page shows all the products with currently available coupons. Users can browse this page to find products they may be interested in. They can then clip the coupon and add the product to their cart at the special promotional price.

Search Results:

With Amazon’s promotional discounts, users have to visit the product page to see the deal. Coupons show up in the search results pages. They are easy to identify and more likely to drive shoppers to look at your product page in the first place.


Visibility is important to the success of any sales promotion. Coupons on Amazon have badging that helps them stand out more clearly to shoppers. Catching a potential customer’s eye in search results is always challenging, so this branding could be very valuable to many sellers.


Coupons offer unique targeting opportunities for sellers. Rather than making them available to every shopper, sellers can choose groups such as Prime, Student and Mom members on Amazon. Sellers can also base targeting on viewing or buying certain ASINs, whether they be yours, a competitor’s or related products. These benefits make Amazon Coupons stand out from other promotional tools on Amazon. They present an opportunity for unique promotional campaigns.

Amazon Coupon on Product Listing


How To Create Amazon Coupons

Coupons on Amazon can help you sell more products. So, you are likely wondering how you can take advantage of this tool. The process for setting up coupons is simple:

Create a Coupon:

In your Amazon Seller Central portal, select Coupons from the Advertising dropdown. Then click the button to create a new coupon.

How to create a coupon on Amazon


Add Products:

In the next section, you will be able to choose which of your products you want the coupon to apply to. You can select a single product or multiple. You can choose up to 50 products, referred to as ASINs or Amazon Standard Identifier Number. Amazon recommends selecting the products of the same category or grouping if adding multiple products.

Assign Products to your Amazon Coupon


Set the Discount:

You can choose to offer a certain amount off money off the selected product(s) or a percentage off. Once you’ve chosen the type of promotion, enter the value of the discount.

Set a Budget:

Enter a budget for the coupon. This budget covers two costs: the amount of the discount and a coupon referral fee charges by Amazon. The fee is $0.60 per redemption. So, if you are selling a $40 item with $15 off, each redemption of the coupon will deplete the budget by $15.60. Amazon will deactivate the coupon once the budget is 95% utilized.

Define Budget for Amazon Coupon

Enter a Name:

Amazon coupons have titles, which you can choose after you’ve set your budget. This will typically be a name for the product category the coupon applies to.

Target Customer:

Select who you would like the coupon to be available to. This can be all customers, Prime members, Student members, Mom members, customers who have viewed a certain ASIN or customers who have bought a certain ASIN.


Select when you would like the coupon to be available. This includes start and end dates.

Schedule Your Amazon Coupons

Review and Submit:

The final step is to review your coupon then submit it. Review carefully to avoid any errors. This process is simple to follow. Of course, creating the coupon is the easy part. Designing a campaign that effectively increases sales and provides an appropriate return on investment is more challenging. Fortunately, experience can help with making the most of Amazon Coupons.

Review & Submit Your Amazon CouponGet More Sales On Amazon With OperationROI

If you want to ensure the best return on investment for your Amazon Coupon campaign, turn to OperationROI. Our management services will help you achieve your growth goals and see real results for your sales promotion budget. We can also help with social, paid advertising, email marketing and more. Call us at 888-277-5429 or contact us online today.

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