Earlier this month, Google announced a series of changes to their keyword match types. Most notably, that they were phasing out broad match modified starting February 18, 2021. The changes have caused quite a stir…
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Generating new sales is key to a company’s survival, and for many businesses, Amazon’s online marketplace is the best place to find new customers. The e-commerce giant eclipses all other online retailers combined in terms…
Google Smart Campaigns lower the bar for entry to Google Ads by automating a number of features that would otherwise require dedicated and skilled management. These simplified campaigns are intended to make it easier for…
Social media and e-commerce have enjoyed a productive, and sometimes complicated, relationship. Likes and shares shape consumer behavior and drive sales. Social media also serves as a sounding board for both satisfied and not-so-satisfied customers….
It’s no secret that Amazon and Walmart are direct competitors, and that competition is heating up with the newest offering: Walmart Fulfillment Services (WFS). This service provides online sellers with an alternative to Amazon’s popular…
The Google Shopping Actions program offers merchants an effective way to instantly transform incremental traffic into sales. Customers can now make purchases straight from Google Search, Images or Shopping, as well as by voice with…
Throughout 2019 and early 2020, Amazon introduced several updates to Sponsored Brands to help sellers better reach interested customers and vice versa. Better targeting is good for everyone on Amazon. Understanding these changes and how…
As you likely already know, Amazon likes making changes to its broad suite of tools for sellers. One of the most recent changes is that Amazon Enhanced Brand Content (EBC) and A+ pages are now…
Nothing says repeat business quite like subscriptions. Subscriptions guarantee that a customer continues to make monthly payments, generating more consistent revenue for your business. Amazon presents the most successful version of this in retail with…
Amazon Sponsored Products are one of the best ways to drive traffic to your product pages and increase your revenue. However, there are millions of sellers on Amazon and the number keeps growing. To effectively…
Amazon.com is a global marketplace that connects customers with the merchandise they need, but did you know there’s another side of this store that caters strictly to businesses? Packed with its own set of unique…
If you’re a business owner, Amazon.com is one of the smartest places to list your products because you’re selling to a market of more than 197 million monthly visitors around the world. While the potential…
Selling on Amazon is no simple matter. You are literally competing with millions of sellers from all over the world. One way to cut through the noise is to advertise on Amazon using the platform’s…
You’ve heard of Amazon, of course. What you may not be so familiar with is using the e-commerce titan as an advertising channel. Maybe you don’t have much left in your marketing and advertising budget…
Google Shopping is a powerful tool for any e-commerce business selling products online. Of course, this significance also makes the platform very competitive. Making sure your organic listing and paid ads cut through the noise…
