Glossary of Amazon Abbreviations, Acronyms, Terms, and More for Sellers and Vendors

By November 29, 2021September 2nd, 2022Amazon
Complete Glossary of Amazon Terms

Amazon has become synonymous with e-commerce and is undoubtedly the king at the moment.

Unfortunately, with thousands of selling partners, an ever-growing catalog of products, and an expansive reach around the globe, selling on Amazon can be a challenge.

If you’ve ever tried searching Google, scouring through Amazon forums, or watched hours of videos on YouTube you’ve probably figured out by now that Amazon has its own language filled with terms, acronyms, and abbreviations.

What is an ASIN? What’s Brand Registry? What’s the SPN? What’s the difference between a Seller Central and Vendor Central? Are FBM and MFN the same? There’s even an acronym called CRAP!

Guess what? All of those answers and more are available below. We’ve reviewed other websites, blogs, and Amazon forums to compile the most comprehensive list of acronyms, terms, abbreviations, and more.

Whether you’re a seasoned seller or new to selling on Amazon, we hope this list will help navigate Amazon a little easier.

We know there are more acronyms, abbreviations, and terms we missed. We will try to keep this list up to date, so if you have any terms that we missed, please let us know in the comments.


  • 1P – First-Party seller. A 1P relationship means Amazon acts as the retailer, and you operate as a wholesale supplier to Amazon. Using Vendor Central Amazon sends you a purchase order (PO) and you fulfill the PO and ship the product back to Amazon. To sell in a 1P capacity, you need to be invited by Amazon directly.
  • 3P – Third-Party seller. A business or individual that sells a product or products using Seller Central. Sellers sell products directly to consumers on Amazon under their own business name, taking on the role of retailers. Compare the benefits and differences between Amazon Vendors (1P) and Amazon Sellers (3P).
  • 3PL – Third-Party Logistics. Refers to the outsourcing of e-commerce logistics processes to a third-party business, including inventory management, warehousing, and fulfillment. 3PL providers allow e-commerce merchants to accomplish more, with the tools and infrastructure to automate retail order fulfillment.
  • 7-Day Deal – A promotion type for sellers on Amazon. The time-bound offer is featured on Amazon’s Best Deals page.

  • A+ Content / A+ Page – A detail page where the product description has enhanced content and branding. This includes graphics and images embedded into the page.  A+ Content is used to boost customer confidence by providing additional information about the product. Learn more about using A+ Content to increase sales.
  • A-to-z Guarantee – The A-to-z Guarantee protects buyers when they buy items sold and fulfilled by a third-party seller. It covers both the timely delivery and condition of your items. If you’re not happy with either and can’t resolve the issue directly with the seller, you can make a claim directly to Amazon, and our Amazon will decide if you’re eligible for a refund.
  • A-to-z Guarantee Claims – One of the biggest fears of many Amazon sellers. This is one of the most serious topics, widely discussed in the forums and open to way too many interpretations. This is Amazon’s guide on How to Respond to an A-to-z Guarantee Claims and How to Prevent an A-to-z Guarantee Claims.
  • AA – Amazon Associate. Typically referring to a Fulfillment Center position.
  • AAP – Amazon Advertising Platform (now known as Amazon DSP). The program advertisers use to buy and create display and video ads.
  • Account Health – Overview of your seller account’s adherence to the performance targets and policies required to sell on Amazon. Learn more here with the Account Health FAQ.
  • Account Level Reserve – Money held from recent purchases to protect sellers and customers. Income from purchases is held in Account Level Reserve for a period after the delivery date in case a customer wishes to process a return. Under normal conditions, money is released from the Account Level Reserve after seven days.
  • ACoS – Advertising Cost of Sale. The percentage of attributed sales spent on advertising. The formula for this is total spend/ad sales = ACoS.
  • ACS – Amazon Creative Services. Amazon Creative Services, available in the advertising console for sellers and vendors, allows you to discover, compare, and book services directly with trusted service providers for policy-compliant and impactful creative assets.
  • Ad Group The individual advertisements and advertising strategies included in a single advertising campaign.
  • Affiliates – A program by which referrals earn associates money for driving traffic and sales to Amazon through their marketing. Affiliates operate on many different sites, including individual blogs, forums, YouTube, Twitter, Facebook, and other social media.
  • AGS – Amazon Global Selling. Sell worldwide with Amazon Global Selling. Learn how to expand globally, grow and diversify your sales using the power of Amazon’s global brand
  • AHR – Account Health Rating The Account Health Rating indicates your selling account’s risk of deactivation due to non-compliance with certain Amazon selling policies.
  • AL – Allocated (Vendor Central Replenishment Code). When products are only recorded manually, the code is located in Amazon’s Brand Analytics and table of costs.
  • AM – Area Manager. Typically referring to a Fulfillment Center position.
  • Amazon Marketing Stream A new API product that delivers Amazon Ads campaign metrics and information to advertisers’ or integrators’ AWS accounts via a push-based model. Amazon Marketing Stream will deliver hourly performance metrics, with details such as targeting expression performance by placement and budget consumption messages in near real-time.
  • Amazon Vine – An Amazon program in which vendors or sellers can enroll their products to obtain verified, legitimate reviews. Amazon Vine invites Amazon’s most trusted reviewers to post product reviews about new and pre-release items to help other customers make informed purchase decisions.
  • AMS – Amazon Marketing Services. This is now known as Amazon Ads.
  • AMG – Amazon Media Group.
  • AMZ – Amazon. More specifically, Amazon’s stock abbreviation.
  • AMZL – Amazon Logistics abbreviation.
  • Andon or Andon Cord – An Amazon support agent can immediately pull a product from buyable status if they notice a significant issue, especially related to safety and quality. The term refers to a process implemented at Toyota factories in Japan. A physical cord was pulled allowing an immediate stop to production and a warning to management when a problem was noticed.
  • API – Application Program Interface
  • APvU – Add Products via Upload
  • AR – Amazon Robotics
  • ARA – Amazon Retail Analytics.  A selection of reports for vendors sometimes referred to as ARA Basic. These are available to all vendors and look at topics like sales and inventory.
  • ARAP – Amazon Retail Analytics Premium. An add-on option with more detailed and varied reports that look at a vendor’s traffic and customer behavior for vendors. Learn about the Benefits of Amazon Retail Analytics Premium.
  • Arbitrage – The act of buying a product from one store (online or physical) to sell in another market (Amazon) at a higher price.
  • ARS – Amazon Robotics Sortable
  • ARSAW – Amazon Robotics Semi-Automatic Workstation
  • ASBSA – Amazon Services Business Solutions Agreement
  • ASC – Associate Safety Committee. For Fulfillment Center employees.
  • ASIN – Amazon Standard Info Number. Each Amazon product will have a unique 10-character alphanumeric unique identifier that is used specifically for and within Amazon. ASINs can be further broken down into parent and child ASINs for products that have one overall item or style (the parent) with multiple choices when it comes to color, size, pack size, etc. (the child ASINs).
  • ASN – Advanced Shipping Notification (Vendor Central Replenishment Code). This is an electronic packing list that vendors send to Amazon ahead of any deliveries. An ASN can be created in the Vendor Central Portal or by EDI (Electronic Data Interchange).
  • ASP – Average Selling Price. Calculated by net sales/number of products sold.
  • Associates Program – This term refers to the Amazon referral program and is now called Amazon Affiliates.
  • ASU – Amazon Seller University – Established for new sellers, Amazon Seller University educates the fundamentals of selling on Amazon with a library of articles and videos.
  • AWD – Amazon Warehouse Deals
  • AWS – Amazon Web Services. AWS is a cloud platform offered by Amazon. Millions of customers from the largest enterprises to leading government agencies use Amazon Web Services to power cloud computing.

  • B2B – Business to Business. E-commerce between two businesses, rather than a business and consumer.
  • B2C – Business to Customer. E-commerce between a business and a customer.
  • BA – Brand Analytics – Amazon’s Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities.
  • Barcode – A method of representing data visually by varying the widths and spacing of parallel lines. Barcodes link manufacturers with products. The barcode of a product is expected to always be in the same location. If two items have the same barcodes, they must be the same product. A single barcode can be used an unlimited number of times for the same product, but it can only be used for that product. Amazon verifies the validity of Universal Product Codes (UPC) through the Global Standards 1 (GS1) database. It is Amazon’s express recommendation that UPCs are obtained directly from GS1.
  • BB – Buy Box. An abbreviation of the Amazon Buy Box, is the button customers use to purchase a product on an Amazon detail page. The phrase “winning the Buy Box” refers to the merchant (whether Amazon or third-party) that a customer buys from when added to the cart. Buy Boxes are won through complex algorithms related to stock, ratings, customer service rankings, etc. Learn what winning the Buy Box means for sellers.
  • Best Deal – A time-bound promotional offer type for vendors on Amazon.
  • Bid – The maximum amount a seller is willing to pay to earn one click on an advertisement when setting up an advertising campaign.
  • BIL – Build International Listing. A tool that allows you to create listings to sell in multiple countries.
  • BISS – Business Industrial & Scientific Supplies. A specific selling category on Amazon.
  • Blue Badge – An Amazon full-time employee (as opposed to a temporary or contract worker.)
  • BMVD – Books, Media, Video, DVD’s
  • BOD – Boxes on Demand
  • BOGO – Buy One Get One. A type of promotion for sellers.
  • BR – Basic Replenishment (Vendor Central Replenishment Code). This means the product will only be reordered manually, as found in Amazon’s Brand Analytics and table of costs.
  • Brand HQ – The system that sellers on the Amazon Brand Incubator and Amazon Exclusives program can access. Within Brand HQ, sellers can connect with other brands via a forum, expand their knowledge with Amazon’s eLearning courses and have the option to participate in “office hours” and ask an Amazon Associate those pressing questions. Brands can also submit Best Deals and merchandising opportunities such as category page placements.
  • Brand Registry (BR) – Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. Once approved for Brand Registry you get access to A+ Content, Sponsored Brands, Amazon Stores, and Amazon Brand Analytics. Learn why brands should take advantage of Amazon’s Brand Registry program.
  • Brand Store – Amazon Brand Stores are created using a free, self-service tool to create a customized brand experience within Amazon. These can be customized and feature logos, products, and a curated experience that best represents a particular brand. Learn how to develop a robust Brand Store experience on Amazon.
  • Browse Node – Numerical codes to identify Amazon product categories. Nodes may be top-level and have many subcategories under them. Sub-cats are known to change. Amazon uses thousands of these per locale, and they are unique to local (ie, UK and US numbers are not the same).
  • BSA – Business Services Agreement / Business Solutions Agreement
  • BSR – Best Seller Rank. The order and ranking of a product in the category where it is listed. The rank is updated hourly and takes into account recent and past sales history. If there are no sales (ie, the product is new), the rank will be “None.”
  • BTR – Born To Run (Vendor Central Replenishment Code). This refers to an Amazon Vendor Central Program that gives sellers the chance to launch new products on Amazon at a faster rate.
  • Bundle – A group of complementary products sold as one ASIN unit.

  • CA – Canada – Abbreviation for the Canadian marketplace.
  • CAGR – Compound Annual Growth Rate
  • Campaign – A series of organized advertising messages intended to promote a product or service. Advertising campaigns are used in Sponsored Products, Sponsored Brands, and
    Sponsored Display ads.
  • Category Page – A landing page for a specific group of products within the Amazon website. Examples: Books, Electronics or Toys & Games.
  • CCR – Counterfeit Complaint Rate
  • CCU – Counterfeit Crimes Unit. Amazon Counterfeit Crimes Unit works with brands, law enforcement, and customers across the globe to stop bad actors and to hold them accountable.
  • CD – Continuous Deployment
  • Chargeback – A situation in which a customer asks their bank to dispute a charge for an order placed. These have a negative impact on sellers as orders that involve chargebacks count toward the Order Defect Rate.
  • Child ASIN – A buyable variant of a parent ASIN, when the customer must select an option such as size or color to purchase. All child ASINs should be on one detail page, under the parent ASIN.
  • Child product –Many products have one main item with options for size, color, flavor, pack sizes, and more. Often the main product is a parent product with the variants being child products.
  • Climate Pledge Friendly – An Amazon program launched in 2020 to make it easier for customers to shop eco-friendly, sustainable products on its sites.
  • CM – Change Management
  • CMBR – Change Management Bar Raiser
  • COGs – Cost of Goods Sold. The value of goods sold during a certain period of time.
  • Contra COGs – COGs including all backends, such as Vine, ARAP, etc.
  • Concessions – Amounts Amazon has refunded to customers related to your products or orders.
  • Conversion – A conversion is when a user takes a desired action. In e-commerce, a conversion typically means that a sale or transaction has occurred. Within the context of advertising campaigns, a customer clicking a seller’s advertisement can also be considered a conversion.
  • Coupon/Voucher – A promotional deal on Amazon where a vendor or seller offers an amount or percentage off for a limited time.
  • COW – Consumer Order Workflow
  • CP – Contribution Profit
  • CPC – Cost Per Click. A payment model that relates to paid advertising. This is the amount Amazon charges the seller or vendors when a customer clicks on their ad. Using a CPC model the advertisements are displayed for free, however, the seller is charged each time a customer clicks the advertisement. The calculation is total ad cost/clicks.
  • CPH – Cost Per Head
  • CPT – Critical Pull Time. The time in which an order is in danger of not shipping in time for customer delivery cut-offs.
  • CPS – Costs Per Shipment
  • CPU – Contacts Per Unit
  • CR – Cancellation Rate – The percentage of orders canceled by a seller before they were shipped to customers. Also known as a Pre-Fulfillment Cancellation Rate. For Amazon sellers, it’s important to maintain a good shipping performance which includes keeping the rate below 2.5%.
  • CRAP – Can’t Realize a Profit. If, based on Amazon algorithms, a product is deemed CRaP, it means there is a reason it won’t realize a profit: Shipping costs, too much inventory, pricing issues, etc. can result in this designation. In other words, try to avoid selling CRAP on Amazon!
  • CTI – Category Type Item
  • CTR – Click Through Rate. A metric that measures the number of clicks per impression of an advertisement. The calculation for this is # of clicks / # impressions = CTR.
  • CS – Customer Service
  • Customer Service Performance – A measure of how well sellers are meeting the needs of customers. Includes Order Defect Rate and contributes to Account Health.
  • CWGR – Compound Weekly Growth Rate
  • CX – Customer Experience

  • DEA – Dynamic E-commerce Ads. A component of Amazon DSP, these ads will have e-commerce features built within the display ad, such as retail price and review ratings.
  • DEA – Delivery Estimate Accuracy. In relation to Amazon Fulfillment Centers.
  • DOTD – Deal of the Day. On Amazon’s Gold Box or Deals page, a single item or small set of closely related items is discounted for a period of one day only.
  • DNR – Delivered Not Received. In relation to the warehouse delivery queue.
  • DMG – Damaged abbreviation.
  • Dog Page – Product Page showing a lovable dog, when the page does not exist (AKA 404 error).
  • Dropship – Dropshipping is a fulfillment method for retailers. When a store or merchant doesn’t physically have or ship the item. If the item is purchased by a customer, the retailer orders it from a third party and has it shipped directly to the customer. This can save on costs associated with storage and fulfillment.
  • DP – Detail Page – Also known as the Product Detail Page, it is a page on Amazon that contains all the information about a product that a customer sees. This includes product images, product details, descriptions, price, sellers, and shipping options.
  • DPMO – Defects Per Million Opportunities
  • DPV – Detail Page Views. A metric showing the number of impressions of a single detail page.
  • DPVR – Detail Page View Rate
  • DSP – Demand Side Platform. Amazon Demand Side Platform or Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. (Previously known as Amazon Advertising Platform.)
  • DSP – Delivery Service Provider. For warehouse deliveries.
  • Dynamic Bidding – A bidding approach for advertising campaigns that allows a seller’s bid to increase in real-time if the bid is more likely to convert to a sale, or decrease in real-time if it’s less likely to convert to a sale. For example, you can set rules-based bidding for Sponsored Product ads.

  • EAN – European Article Number. A 13-digit number system for identifying retail products in Europe.
  • Early Reviewer Program – An Amazon program that incentivizes customers who have purchased a product to leave an honest review. This program has been shut down.
  • EBC – Enhanced Brand Content. A detail page where the product description has enhanced content and branding, which includes graphics and images embedded into the page. EBC content used to be specifically for sellers. As of 2020, EBC is obsolete and has been replaced by A+ Content.
  • ECR – Executive Customer Relations
  • EDD – Estimated Delivery Date
  • EDI – Electronic Data Interchange. A method for companies and businesses to send digital information to one another digitally.
  • EFN – European Fulfillment Network. Allows sellers with an Amazon Europe Marketplaces account who are also registered with Amazon to store their inventory in their European fulfillment center, and fulfill orders coming from other European marketplaces from the same local inventory pool.
  • EOD – End of Day. Usually refers to the close of that particular business day.
  • ESL – English as a Second Language
  • Existing Customers – Audiences who have purchased or re-purchased your brand or items on Amazon.
  • EXSD – Expected Ship Date

  • FBA – Fulfillment by Amazon. When Amazon is responsible for storing your products in Amazon’s fulfillment centers. Fulfillment by Amazon means Amazon will pick, pack, ship, and provide customer service for these products.
  • FBM – Fulfillment by Merchant.  This refers to the seller storing and shipping the products directly to the customer, as opposed to Amazon doing it. Sometimes known as Merchant Fulfilled (MF), Merchant Fulfilled Network (MFN), or Fulfillment by Seller (FBS).
  • FBS – Fulfillment by Seller. See Fulfillment by Merchant and Merchant Fulfilled Network.
  • FC – Fulfillment Center. An Amazon warehouse.
  • Featured Offer The price that shows up first when a customer views a product listing. The Featured Offer has better customer visibility, otherwise, a customer needs to go to the Other Sellers on Amazon list to see other prices available. This is also known as the Buy Box winner. See Buy Box.
  • FF – Flat File (Vendor Central Replenishment Code). This is actually a code used across both Amazon Vendor Central and Amazon Seller Central and refers to bulk upload templates.
  • FFP – Frustration-Free Packaging. An Amazon program that eliminates excessive packing and over boxing. An Amazon sustainability initiative.
  • First-Party Seller – A First-Party Seller (1P) relationship means Amazon acts as the retailer, and you operate as a wholesale supplier to Amazon. Using Vendor Central Amazon sends you a purchase order (PO) and you fulfill the PO and ship the product back to Amazon. To sell in a 1P capacity, you need to be invited by Amazon directly.
  • Fixed Bid – A standard bidding approach that allows a seller to indicate an exact bid for all conversion opportunities regardless of the conversion likelihood. See also bid.
  • Flagged Post – An entry in the Seller Forums that is being reported. When a post is flagged a box opens, the seller must indicate why a post is being flagged.
  • FNSKU – Fulfillment Network Stock Keeping Unit. An Amazon product identifier for products that are fulfilled by Amazon.
  • FOL – Friends of Library
  • Fulfillment Method – The process from the time an order is received to when it’s delivered. Sellers on Amazon typically have two options for fulfillment: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM).
  • FPY – First Pass Yield
  • FTL – Full Truck Load

  • Gated Category – Businesses will need prior approval to sell in this category on Amazon. Access is limited.
  • Glance Views – Similar to Detailed Page Views. The number of times a detail page has been viewed.
  • GLN – Global Location Number. Unique identification code of a physical location.
  • Global SKU – A SKU that is part of a shared inventory pool and is available to be sold and shipped in multiple marketplaces.
  • Global Promotions Sales The total sales amount from deals and coupons across all stores.
  • GL String – Amazon’s codification system for allocating costs to the correct P&L.
  • Goldbox – Amazon’s landing page, containing Deal of the Day, Lightning Deals, and a selection of categories’ best promotions and savings. Also known as Today’s Deals.
  • Greenlight – (Vendor Central Replenishment Code). Greenlight is the code that signifies availability, meaning the ASIN (Amazon Standard Identification Number) is currently available from the supplier and is found in the case.
  • GS1 – Global Standards 1, a non-profit that develops global standards for business including barcodes. Amazon uses GS1’s database to check UPC barcodes.
  • GS1 Database – Global Standards 1 Database. An external database of registered Global Trade Identification Numbers (GTIN) that Amazon uses to verify that a GTIN is authentic.
  • GTIN – Global Trade Identification Number. Globally unique 14-digit number to identify specific items and products in any store.

  • Handling Time – The amount of time a seller needs between receiving an order and shipping the product to customers. Typically applies for seller-fulfilled products.
  • HAZMAT – Hazardous Materials. These items may be flammable, dangerous, corrosive, pressurized, etc. They require special precautions and regulations when transporting or storing.
  • HSA – Headline Search Ads. Advertisements that are located on top of a search results page. These have been renamed to Sponsored Brands.
  • Hijacking – When a seller jumps on a brand’s listing to sell a counterfeit product at a lower price. This causes the legitimate brand to lose the Buy Box and can result in a number of issues for the brand.

  • IAT – Inbound Andon Tracker
  • IB – Inbound
  • ICQA – Inventory Control Quality Assurance
  • IDQ – Item Data Quality. Refers to the condition of an item’s information, for example, if the product has bullet points and images.
  • Impressions – A measure of views or ad views. Determined by the number of single times a page is located and loaded.
  • Individual Seller – A selling account on Amazon where an individual seller pays a per-item fee. Access to a wide range of tools, discounts, and reports are not available as an individual seller. You also cannot exceed selling 40 units per month.
  • Individual Selling Plan One of two selling plans Amazon offers to enable sellers to access Seller Central. The Individual selling plan offers limited features for a fee of $0.99 per unit, plus additional referral, FBA, and other fees. The Professional selling plan is $39.99 a month, plus referral and other fees, but has more benefits for sellers.
  • INR – Item Not Received
  • IP – Intellectual Property. Trademarks, copyrights, and patents. These allow a rights owner to control how their materials are used, sold, or distributed.
  • IP Accelerator – Amazon’s IP Accelerator program helps businesses more quickly obtain intellectual property rights and brand protection in Amazon’s stores.
  • IPI – Inventory Performance Index. The IPI is a metric to gauge your inventory performance over time that measures how efficient and productive you are in managing your inventory in FBA. The score will affect the amount of inventory that Amazon will allow you to send to their fulfillment centers.
  • IPQ – Item Package Quantity
  • IRDR – Inventory Record Defect Ratio
  • IS – In Season (Vendor Central Replenishment Code). The code is located in the Brand Analytics and a table of costs for products or articles sold during specific seasons.
  • IS – In Stock (Vendor Central Replenishment Code). If required, Amazon automatically reordered a product in stock; the code is found in the Vendor Catalog.
  • ISBN – International Standard Book Number. A 13-digit identity number is assigned to individual books by standard book numbering agencies. Until 2006, ISBNs were 10 digits. An ISBN, SKU, and ASIN may all be used in listings on Amazon.

  • KDP – Kindle Direct Publishing. Self-publish eBooks and paperbacks for free with Kindle Direct Publishing, and reach millions of readers on Amazon.
  • KPI – Key Performance Indicators. A measurable value that determines how well your business or organization is performing against set objectives.

  • LBB – Lost Buy Box
  • LD – Lightning Deals. A promotion on Amazon offered in a limited quantity for a short period of time. Lightning Deals are available, one per customer, until either the deal’s promotion period expires or all the available inventory is claimed. Lightning Deals can be found throughout Amazon, and are available on Today’s Deals or Prime Day page
  • Less Than Container Load – Shipment measure that means less than 18 cubic meters.
  • Listing – A product in the Amazon store, much like an item in a catalog. A listing offers a product for sale using a product detail page. See Detail Page
  • Listing Optimization – The process of improving an Amazon detail page and product information, including titles, bullet points, features, descriptions, and images.
  • Listing Quality –A measurement of how well a listing is performing. Tracks discoverability, the product detail page experience, and customer returns.
  • LOA – Letter of Authorization
  • LR – Limited Replenishment (Vendor Central Replenishment Code). This means the product will only be reordered if needed, found in Amazon’s Brand Analytics and costs table.
  • LSR – Late Shipment Rate. The percentage of a seller’s orders not shipped on time. This refers to the date an order was shipped, not the date it was delivered. Maintaining good shipping performance includes keeping this rate under 4%.
  • LTL – Less Than Truckload. Shipment measure for ground transport that means more than 30 cartons in a combined load with other merchants.
  • LTSF – Long-Term Storage Fee. Amazon’s chargeback for inventory that has been stored in a fulfillment center for more than 365 days.

  • MAP – Minimum Advertised Price. A special note on MAP by locale: In the US, if a retailer buys inventory from a manufacturer that has a MAP policy, they must NOT sell the product below that price. If they do, they risk no longer working with that manufacturer. However, this is not legal in Europe.
  • Marketplace – What locale or domain you are selling in? Refers to a country (US, CA, UK, DE, etc.) or overall third-party merchants.
  • Marketplace Product Guidance – A tool for sellers that analyzes the demand for existing inventory or new products in various stores. The guidance provides recommendations for cross listing or new product development.
  • MCF – Multi-Channel Fulfillment. For sellers who sell on Amazon and other marketplaces. Some inventory is fulfilled by Amazon and other inventory by other sales channels or the merchant themselves.
  • MCF Order – Multi-Channel Fulfillment Order. The Multi-Channel Fulfillment feature allows a seller to use FBA inventory to fulfill orders from any store in which they sell, including their own website. See also Fulfillment by Amazon.
  • MF – Merchant Fulfilled. Refers to shipping products directly to the end customer yourself, as opposed to Amazon doing it. See Fulfilled by Merchant and Merchant Fulfilled Network.
  • MFN – Merchant Fulfilled Network. When the seller ships products to customers themselves, rather than using Fulfillment by Amazon. Same as Fulfilled by Merchant or FBM.
  • MFS – Merchant Fulfilled Shipping. A shipping method where the seller ships products to customers themselves. Also called Fulfillment by Merchant or Merchant Fulfilled Network.
  • MFT – Marketplace Facilitator Tax
  • MNR – Manifested Not Received. In relation to the warehouse delivery queue.
  • MOD – Forum Moderator
  • MOM – Month Over Month
  • MOQ – Minimum Order Quantity. The minimum amount Amazon must order.
  • MTD – Month To Date
  • MSRP – Manufacturer’s Suggested Retail Price. Sometimes referred to as a “sticker price.” The purpose is to keep prices similar from store to store. But retailers may not price items using MSRP, and customers may end up paying higher or lower prices based on supply and demand.
  • MWS – Marketplace Web Services. Marketplace Web Services, an environment for sellers to add applications to their accounts. It is not available for individual seller accounts.

  • NAFN – North American Fulfillment Network. Vendors in North America (USA, Canada, and Mexico) may find their products shipped to any of these countries using Amazon’s fulfillment channels.
  • NA Unified Account – North American Unified Account. Standard new seller account when registering on .com, .ca or
  • NDA – Non Disclosure Agreement
  • NDD – Next Day Delivery
  • NIS – New Item Setup. The initial creation of a product, from accepting terms and agreements, to developing an ASIN and filling out detail page info.
  • NP – New Product (Vendor Central Replenishment Code). This refers to a newly listed product and is located in Brand Analytics and table of costs.
  • NR – Non-Replenishable (Vendor Central Replenishment Code). A product that is not available, found in Brand Analytics and table of costs.
  • NS – Dropship (Vendor Central Replenishment Code). This means the products are not in the Amazon warehouse and are fulfilled by a third-party supplier, and the code is found in Brand Analytics and table of costs.
  • NTB – New to Brand. Launched in 2019, Amazon’s advertising metric determines whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year. With NTB, advertisers receive campaign performance metrics such as total new-to-brand purchases and sales, new-to-brand purchase rate, and cost per new-to-brand customer.
  • NY – Not Yet Published (Vendor Central Replenishment Code). A new product that has yet to be released. The code is found in Case.

  • OA – Online Arbitrage. Businesses that purchase products at lower prices to resell them online for a greater price to reap profits.
  • OB – Obsolete (Vendor Central Replenishment Code). This refers to a product that will no longer be available and will not be ordered and located in Amazon’s Brand Analytics on Vendor Central.
  • OB – Outbound. When referring to Fulfillment Center scheduling.
  • ODR – Order Defect Rate. A measurement of how well a seller offers products that meet the needs and expectations of customers. The Account Health is affected by the percentage of orders that have received negative feedback, an A-to-Z Guarantee claim, or a service credit card chargeback. The Order Defect Rate allows Amazon to measure overall performance with a single metric. An important part of Account Health is keeping the Order Defect Rate under 1%.
  • OF – Off-Season (Vendor Central Replenishment Code). Seasonal articles or products sold out of season, located in the Brand Analytics and table of costs.
  • OLR – Organization and Leadership Review. This review process is done at Amazon during Q1 and Q3.
  • OM – Operations Manager. Fulfillment Center position.
  • OOS – Out Of Stock
  • OP – Order Picker
  • OP – Out Of Print – Vendor Central Replenishment Code. A product that is no longer produced, otherwise known as an EOL product (end-of-line). The code is found in Case.
  • Ops – Operations, the abbreviated term
  • Order Handling Capacity – The set number of orders a seller can process within a specified handling time. Order Handling Capacity applies to sellers using the Merchant Fulfilled Network to ship products.
  • ORDT – On-Road Dynamic Transfer. For warehouse deliveries.
  • Other Sellers – Secondary Buy Box area with 3 merchant offers

  • P&L – Profit and Loss
  • PA – Process Assistant. An Amazon warehouse position that works as a supervisor under the Area Manager.
  • Parent ASIN – An ASIN that serves to group variations on one detail page. Each main ASIN can have multiple variants, such as color, size, flavor, scent, etc. The variants are referred to as child ASINs.
  • Parent Product – See Variations.
  • PCOGS – Product Cost of Goods Sold. The formula is shipped units * cost price.
  • PDA – Product Display Ads. A type of display advertising where a product’s ad appears throughout Amazon on category and product pages.
  • PDP – Product Detail Page. Also known as the Detail Page, it is a page on Amazon that contains all the information about a product that a customer sees. This includes product images, product details, descriptions, price, sellers, and shipping options. See also listing.
  • PED – Prime Exclusive Discount. A deal type available only to FBA sellers on Amazon for Prime-eligible items. Prime Exclusive Discounts can be an amount or percentage off, a limited-time deal.
  • Pending Order – An order in which a product has been purchased but for which the customer’s payment has not yet been confirmed. Amazon will confirm payments, and while an order is still pending, it shouldn’t be shipped.
  • Permanently Unavailable (Vendor Central Replenishment Code). A product that cannot be offered anymore and is not ordered by Amazon. This term is found in the VC catalog.
  • PMV – Process Map Visuals
  • PNOV – Preliminary Notice of Violation
  • PO – Purchase Order
  • POA – Plan of Appeal / Plan of Action
  • POD – Proof of Delivery. When Amazon has not received an item a vendor has sent and needs proof that the item was delivered by the carrier.
  • Policy Compliance – See Product Policy Compliance.
  • POPS – Proactive Outbound Problem Solve
  • PPC – Pay Per Click. A term often used for Amazon Advertising, in which advertisers pay a fee each time an ad is clicked.
  • PPE – Personal Protective Equipment. Often required for working in certain positions at an Amazon FC.
  • PPM – Pure Product Margin. The formula for calculating this is: (Revenue – PCOGS) / Revenue
  • PPQA – Process Path Quality Assurance
  • PPV – Product Price Variance. When a vendor raises an invoice and the item price on the invoice differs from what Amazon has in the system.
  • PQV – Product Quantity Variance. When a vendor sends inventory to Amazon and the amount they shipped differs from the amount Amazon received.
  • PR – Planned Replenishment (Vendor Central Replenishment Code). This is a standard code that indicates a product will be reordered automatically. The code can be found in Brand Analytics reporting on Vendor Central.
  • Pre-Fulfillment Cancellation RateSee Cancellation Rate.
  • Pricing Health – A feature allowing sellers to address pricing errors and to see how well their listed prices are driving sales. Pricing Health also allows sellers to see how eligible they are to become the Featured Offer.
  • Prime – Amazon Prime. A paid subscription service for free, fast delivery on millions of items. Amazon Prime includes a range of services and streaming entertainment options such as Prime Video, Prime Music, Prime Pantry, Twitch, and more.
  • Private Label – Products legally owned by a retailer or supplier and sold under their own brand name, but made by other manufacturers.
  • PRL – Prepaid Return Label
  • Product Policy Compliance – A measure of how well a seller is meeting Amazon’s product policy. Respecting intellectual property, selling authentic items, and accurately reporting a product’s condition are all part of Product Policy Compliance. Maintaining Product Policy Compliance is an important part of good Account Health.
  • Professional Seller – A selling account on Amazon where a business pays a monthly fee (but no per-item fee). Allows access to a range of tools, discounts, and reports that are not available as an individual seller. See also Professional Selling Plan.
  • Professional Selling Plan – One of two selling plans Amazon offers to enable sellers to access Seller Central. The Professional Selling Plan offers the most Seller Central features and tools and is the most appropriate plan for many new sellers.
  • Product Review – Reviews of the product, not the seller.
  • Project Zero – An Amazon program for Brand Registry businesses to weed out counterfeits and IP infringement through self-service reporting, serialization, and more.

  • Q1 – First Quarter. January-March of any given year.
  • Q2 – Second Quarter. April-June of any given year.
  • Q3 – Third Quarter. July-Sept of any given year.
  • Q4 – Fourth Quarter. October-December of any given year, also notable for containing Black Friday and the holiday shopping season.
  • QA – Quality Assurance
  • QBR – Quarterly Business Review

  • RA – Retail Arbitrage. Businesses that purchase products at lower prices to resell them for a greater price to reap profits.
  • Remote Fulfillment with FBA – A feature allowing sellers who have FBA inventory in the United States to sell that inventory to customers in Canada and Mexico. See also Fulfillment by Amazon.
  • Restock Limit – The limit of items that a seller can have in FBA stock at any given time across all ASINs for sellers using Fulfillment by Amazon. The Restock Limit is determined by storage type, as well as past and forecasted sales.
  • RFS – Refund at First Scan
  • RIPV – Received Intellectual Property Violation
  • RoAS – Return On Ad Spend. Used to determine the effectiveness of an ad campaign. Should tell you how many dollars you will receive for every dollar you spend on advertising.
  • ROI – Return on Investment. Performance metric to determine the success of an investment relative to the costs.
  • RRP – Recommended Retail Price
  • RSP – Robotics Service Platform. In the context of working at the Fulfillment Centers.
  • RSR – Reserve Stow Racks

  • Safe-T – Safe T Claim
  • Sales Rank – Amazon’s internal ranking of products in search and browse.
  • SB or SBA – Sponsored Brands. Keyword-targeted ads that promote a brand with the logo, creative, and a collection of products. Sponsored Brands ads drive awareness and discovery of your brand and product portfolio with customizable ads that appear in Amazon shopping results.
  • SBC – Simple Bin Count
  • SC – Seller Central. Amazon Seller Central is the web interface used by brands and merchants to market and sell their products directly to Amazon’s customers. If you have a Seller Central account, you’re considered a marketplace or third-party seller.
  • SD or SDA – Sponsored Display. Keyword-targeted display ads that promote products. Sponsored Display ads create self-service display campaigns to reach relevant shoppers on and off Amazon.
  • SDD – Same Day Delivery
  • Seller – Company or individual that sells goods through Amazon.
  • Seller Central – The interface of web pages that allows sellers and brand owners to track, update, and manage their products and business in the Amazon store. Seller Central is also where new sellers can sign up to sell on Amazon.
  • Seller Feedback – Reviews of the seller of the product, not the product itself.
  • Seller Forums – An online community (borderline social network) created by Amazon for sellers. Sellers can ask questions, share experiences and in some cases insult and/or give bad advice to other sellers. Seller Forums are restricted to sellers, though the moderators are Amazon’s employees who can edit posts and answer questions. All forum moderators indicate their name at the beginning of their post and their avatar is black with an “a”. Participants of the forums are expected to follow the posting guidelines.
  • Seller University – Amazon’s collection of videos and documents explaining how to sell on Amazon. Seller University is the official source of information sanctioned by Amazon. It is free, it offers videos, PDFs, and articles.
  • SEO – Search Engine Optimization. A process to increase traffic and visibility to a website, brand, or product through a search engine on the web. Refers only to “organic,” or unpaid or free results, as opposed to paid placement, such as ads.
  • Sessions – One session is a group of interactions/page views/loads that one user takes on a website within a certain time frame. A useful metric when it comes to shopping or customer habits on Amazon.
  • SeSu or SS – Seller Support
  • SFP – Seller Fulfilled Prime. Sellers that stick to the Amazon Prime SLA, but ship from their own warehouses and control their own fulfillment. Learn more about Seller Fulfilled Prime requirements.
  • SIOC – Ships in Own Container
  • SIPV – Suspected Intellectual Property Violation
  • SKU – Stock Keeping Unit. A unique code to identify a product. The concept of the SKU is external to Amazon, it is assigned by the seller and it is the code that the seller uses to keep track of the products.
  • SLA – Service Level Agreement
  • SLAM – Shipping Label Auto Manifest
  • SnS – Subscribe and Save. Amazon’s service allows customers to routinely auto-order delivery on certain products at a discounted price. Bundling more of these products increases the discount level. Enrollment for Subscribe and Save is now automatic for Sellers.
  • SnL or S&L – Small and Light. An Amazon fulfillment program for smaller items that, when qualified, results in reduced shipping costs.
  • SP or SPA – Sponsored Products. Keyword-targeted ads that promote an individual product, and are on a cost-per-click basis. Sponsored Product ads help customers find your products by quickly creating ads that appear in related shopping results and product pages.
  • SPN – Service Provider Network. The Amazon Service Provider Network is a network of over 300 professional service providers who are trained and certified by Amazon. Learn more about the Amazon Service Provider Network.
  • SPOO/SP00 – Shipping Package #
  • SRC – Simple Record Count
  • SRP – Suggested Retail Price
  • SS or SeSu – Seller Support
  • Storefront – Replaced by Brand Store. It’s a website within Amazon curated for your brand. See Brand Store.
  • Suspension – Seller loses the right to sell but can appeal. If the appeal is denied the seller can still submit a revised Plan of Action. If the seller is banned Amazon is no longer reading the emails and appeals.

  • TBA – Transport by Amazon
  • Temporarily Unavailable – (Vendor Central Replenishment Code). A product that is not ordered by Amazon, this term is located in the VC (Vendor Central) catalog.
  • Third-Party Seller – A business or individual that sells a product or products using Seller Central. Sellers sell products directly to consumers on Amazon under their own business name, taking on the role of retailers. Compare the benefits and differences between Amazon Vendors (1P) and Amazon Sellers (3P).
  • TOS – Terms of Service
  • TOT – Time Off Task. A fulfillment center term used to determine task completion duration.
  • Trademark – A symbol, word, or words legally registered or established by use as representing a company or product.
  • Trademark infringement – Unauthorized use of a trademark. Common and grave problem in Amazon.
  • Transparency – Proactively prevent counterfeit products on Amazon. Transparency is a product serialization service that helps identify individual units and proactively prevent counterfeits from reaching customers.
  • TTT – Tote Transition Time
  • Twister – Amazon’s detail page function for merging ASINs of various colors and sizes onto one page. This is more customer-friendly than having each seller or item with a specific size or color on its own detail page.

  • UN – Unknown (Vendor Central Replenishment Code). This is a code that indicates the status of the product is unknown. It is located in Amazon’s Brand Analytics and table of costs.
  • Unverified Review – A product review from someone who may or may not have actually purchased the item.
  • UPH – Units Per Hour
  • UPC – Universal Product Code. A 12-digit number is displayed with the barcode on the vast majority of retail products.
  • UR – Universal Receive
  • URP – Universal Receive Prep
  • URS – Universal Receive Sort
  • UTA – Unable to Access
  • UTL – Unable to Locate
  • UX – User Experience

  • Variation – Many products have one main item with options for size, color, flavor, pack sizes, and more. Often the main product is a parent ASIN with the variants being child ASINs.
  • VAT – Value Added Tax. For products sold in the UK and EU.
  • VC – Vendor Catalog
  • Verified Review – A review obtained from a genuine purchaser of the product in question.
  • Vendor – Vendors, using Vendor Central, sell products to Amazon’s retail side to be sold by Amazon to end consumers, taking on the role of wholesalers. Learn the between Amazon Vendors and Amazon Sellers.
  • Vendor Central – Using Vendor Central Amazon sends you a purchase order (PO) and you fulfill the PO and ship the product back to Amazon. A vendor relationship means Amazon acts as the retailer, and you operate as a wholesale supplier to Amazon. To sell in Vendor Central, you need to be invited by Amazon directly.
  • Vendor Central Replenishment Codes – Codes assigned by Amazon allow the systems on Vendor Central to identify terminology related to inventory and availability. Learn more about Understanding Amazon Vendor Central Replenishment Codes.
  • Vine – See Amazon Vine.
  • VIR – Volume Incentive Rebate. Higher volume sales result in a greater discount, making this a beneficial scenario for both the seller and the supplier.
  • VIS – Video In Search. Offers advertisers a content-rich medium in which to make a direct connection with Amazon customers through videos in mobile search results.
  • VNHO – Virtual New Hire Orientation
  • VOC – Voice of the Customer
  • Voucher/Coupon – A promotional deal on Amazon where a vendor or seller offers an amount or percentage off for a limited time.

  • Warehouse Deals – Sold by Amazon Warehouse, a business of Amazon that sells quality “used” (usually just items with damaged packaging or returned) products and rents out used textbooks. All items are inspected and graded using Amazon’s rigorous 20-point quality inspection process and sold at a discount. Purchases are Prime-eligible and backed by Amazon’s 30-day return policy and customer service.
  • WHS – Warehouse Health and Safety. Alternatively, may just be shorthand for warehouse.
  • WOW – Week Over Week

  • YOY – Year Over Year
  • YTD – Year To Date

If you have any terms that we missed, please let us know in the comments as we will try to keep this list updated.

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