All retailers know that their customers are the life of the business. Without customers, obviously, there would be no business. It is a tough gamble, however, to predict how many customers you will get on…
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If you are a retailer who sells products online, you may be wondering how to best attract users to your site. While traditional brick-and-mortar retailers have weekly ad circulars, television commercials, big flashy signs, and…
You know that it is important to give all your clients good customer service. But did you realize that having poor customer service can break your business? It’s true. If you treat your customers poorly,…
If you are in the process of starting a business from the ground up, you may be struggling with exactly how to market your business to consumers. Nowadays, many consumers are heading online to do…
On September 22, Google began enforcing a new Product Search feed spec requirements that was announced earlier in the year. On that date, Google started dropping websites that do not meet the new spec requirements….
It can be tough, managing a Comparison Shopping Engine (CSE) account. You need to moderate product and category bids, and let’s not forget about the entire creation of an account. These are the most major…
In order to market products to your audience, you need to understand them. For example, if your site appeals to middle-aged women, you wouldn’t want to have products that would appeal to tweens. Online retailers…
For an online shopping experience that can’t be beat, check out Google Product Search. In your typical shopping experience, there are many products that sell out quickly and are restocked only half as fast. This…
If you have a website that you are trying to get traffic for, you will want to use Comparison Shopping Engines (CSEs) in order to draw the most attention. However, how do you decide which…
Google Trusted Stores program has been shut down and is being replaced. Please read “Google’s New Customer Reviews Program“. For the holiday season, or for those of you who want to shop without having to…
The question “How often should I submit my product data feed?” comes up quite often when talking about comparison shopping engines (CSE) and seems to lead to debates about freshness, relevancy, and algorithms. While we…
Bing and Shopping.com (an eBay Company) have announced a strategic partnership today. Bing is going to display Shopping.com listings into their existing Bing Shopping results. It will be interesting to see how this plays out…
Affiliate marketing is an approach to promoting web businesses by selling products on behalf of other businesses. It’s sort of like having your own store with anything and everything you want in it. Only you…
Since the introduction of Google Shopping in Australia, there has been concern and speculation that it would completely overshadow comparison shopping engines. Wai Hong Fong’s article in “SEO for Start-ups” shares his opinion that Google…
If you want to succeed in affiliate marketing, you can’t ignore the power of social media in finding customers. Affiliate marketing is a popular way for web businesses to increase their sales by paying affiliates…
