Increase your ROI with our Analytics.

Data turned to knowledge

Gaining insights into your web traffic can be achieved with web analytics. At OperationROI, we can employ a powerful web analytics solution on your behalf that monitors the performance of specific content, keywords, new and old campaigns, as well as identify trends and other actionable information. Our goal is to convert these insights into knowledge about buyer and visitor behavior that helps us improve your site content, increase traffic, boost sales, and ensure a strong ROI.

How Analytics Works

Today’s advanced analytics methods let you see who is looking at your website, buying your products, registering for your newsletter, and more. This information is then pooled with demographic information such as location, time on site, and which pages they visited, etc., and compiled into an easy-to-read analytics report.

These reports can help you focus your marketing strategies more effectively. The best thing is that you can directly see the effect after starting a new marketing campaign. Did you get a lot of new traffic from Facebook? Or maybe a particular blog post brought in a raft of new visitors? Why are so many Europeans interested in your product — is it time to expand your focus?

It’s hard to know how to market if you don’t know who you’re marketing to, and that’s exactly what analytics tell you.

Choosing a Provider

In the current market, there are many different analytics providers, and that isn’t likely to change in the near future. There are a lot of free sites, like Google Analytics, and paid services, like IBM Coremetrics or Adobe Omniture. The reason for the numerous options is that there is no right or wrong method to collecting analytics data. The reliability and accuracy varies from one system to another, and there is no definitive answer as to which service has the best approach.

Many analytics providers review log files, a procedure that can sometimes provide misleading results when tracking search engine bots visit a webpage and they are counted as human visitors.

Other methods exist such as employing JavaScript, which sends information back to a central data collection center. Yet another has visitors install a simple image file that counts the number of times the page is loaded.

Unfortunately, none of these are completely accurate, but they’re useful for spotting trends and getting a good idea of how many people are visiting your site, and where they’re going.

Like everything else in the digital age, the world of analytics changes constantly. Analytics providers give full attention to adapting and fine-tuning their methods so that the results they provide stand above their competition.

At OperationROI, we can help you sort through the options to find the best analytics methods for your site — and your ROI.

Increase Conversions & ROI with Targeted Paid Search Management

Contact us to learn more about our pay per click management services and the marketing strategies we leverage to increase ecommerce ROI.