Amazon Announces Their New Text Ads Program will be Discontinued
Amazon has decided to end the Text Ads program after only running for about two months.
If you advertise with Amazon Product Ads, then it’s been a hectic couple months for e-commerce merchants. Early in August Amazon announced it was discontinuing the Product Ads program in favor of a new offering called Amazon Text Ads.
Well, Amazon announced today that it will be ending that program come October 31, 2015. While Amazon did not give any specific reason for ending the program, an inside source told us the program did not get a great response from merchants…and we were not surprised.
Not Really Surprised Amazon Ended the Text Ads Program
I can honestly say I’m not surprised at the quick demise of the Text Ads program. Google, Bing, Yahoo, and Facebook have all embraced a “product ad” style of advertising products which shows a picture with the ad. Let’s face it, people naturally want to see an image of what they are going to purchase. Amazon killed that program in favor of a text-only ad. The majority of our Amazon Product Ads clients wanted nothing to do with the Text Ads program when we offered it as an option.
When the announcement about Product Ads ending went out and the Text Ads program was announced, we got a lot of negative feedback from our clients about the transition.
Here are just a few comments:
“Amazon is turning into Google and monetizing their “search result” pages. The text ads will be much less effective for us and more expensive — no product images and less traffic leaving amazon site. The “product ad” equivalents are only for marketplace sellers and drive to Amazon product pages. My guess is we won’t be successful with text ads. I’m sure we’ll do very limited testing, if we even give it a try.”
“This sucks!! Don’t spend anymore time on this channel! We will just shut off Amazon in October. No way we are going backwards to text ads!”
So What Options Do You Have Now
If you still want to advertise on Amazon, there are several options. If you are already selling on their marketplace, Sponsored Products is the Product Ads replacement.
Don’t forget about Google Adwords. Adwords text ads are shown under “Sponsored Links” on product and search pages in Amazon.
OperationROI continues to help our clients navigate through the confusion of Amazon Learn more about how we can help you sell and advertise your products on Amazon by calling us at 1-888-277-5429 or by filling out our contact form.
Advertise on Amazon
With no more Product Ads or Text Ads, what are your options with Amazon? Below are more links with information pertaining to getting started and selling on Amazon, as well as Amazon Marketplace Management from OperationROI.Amazon Marketplace Management Sell on Amazon How to Sell on Amazon