How Pinterest Helps Ecommerce Marketers Connect To Consumers

By September 5, 2014Social Marketing

A New Pinterest Update Helps e-Retailers Connect to Their Consumers

Online retailers are always looking for ways to make social media work for them. Sometimes it seems easy and obvious, but all too often e-retailers are scratching their heads, trying to determine what role social media has in their marketing efforts.

Do you ever sit there wondering how Pinterest can help you reach and retain your prospects? If so, you’re not alone. While Facebook and Twitter are automatic go-to’s in the world of social media, many online retailers are still trying to determine how to make Pinterest work for them. But a coding update – this past July – might turn Pinterest into one of your most important social media tools. Here’s how.

Keep Your Consumers Pinned

By now you surely know that the premise of Pinterest is to allow users to “pin” images from around the web, to create their own collection of pictures and boards. Online retailers can benefit from this in two ways:

  • Have their own boards – Brands and merchants can have their own Pinterest accounts, promoting their products and goods. Then they can promote their Pinterest account with buttons on sites and other online profiles.
  • Have others pin their products – The more people who pin your products, the bigger reach you have, and the more likely you’ll build your brand awareness to a broader audience.

How the Pinterest Follow button update changes things

The latest update by Pinterest affects the first of the two ways that merchants benefit from Pinterest. Before the update, when a consumer clicked on the FOLLOW button on your site, they’d be taken to your Pinterest site (meaning they’d be taken away from your own site). Sure, that’s not terrible, but you’ve gone to great lengths building a site that’s designed for conversion and action. Wouldn’t you want the opportunity to keep your visitors on your own pages if you had the choice?

Well, you do have the choice now.

Since this Pinterest update, when consumers click on the FOLLOW button, a pop-up window appears, that shows your latest pints. In other words, your visitors won’t ever have to leave your site to follow you.

How do I get this button on my site?

If you already have the Pinterest Follow button on your site, you’re good to go. The update should have trickled down automatically. If you don’t have the button on your site, all you have to do is add a few lines of code, supplied by Pinterest by logging in your account. It should take less than 3 minutes, if that, to add the button wherever you wish.

As the web continues to shift toward visual information, Pinterest in the position of becoming a leader in social media connections. Consumers don’t just want to hear about your products; they want to see them. Furthermore, they want to expel the least amount of energy in order to see them.

Pinterest offers them this option, which is why online retailers must use it to their advantage. If you’re struggling to use Pinterest to its fullest potential, OperationROI can help. We provide support and strategies to help online retailers gain the most return on investment for all forms of social media – including Pinterest. Call us today at 1-888-277-5429 or fill out our contact form for more information.

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