Successful Shopping Feed Management Starts Here

Our expert shopping feed management team at OperationROI guides clients through the confusion of implementing and optimizing product data feeds for success. We leverage strategies developed for today’s shopping networks, such as Google Shopping, Bing Shopping, Connexity (Shopzilla, Bizrate, PriceGrabber & Become), NexTag, eBay Commerce Network (Shopping.com), and other top performing e-commerce shopping destinations. Our tailored strategies, goes beyond just increasing your visibility and attracting customers, as we help convert those leads into sales and improve your overall ROI.

Let us increase your shopping feeds performance!

Our overall objective for clients is simple, increase product visibility and performance across the various shopping networks, while finding the right target audience. Successful data feed management strategies revolve around segmenting the products. We base our product groups on attributes and values such as categories, bidding range, style, gender, price threshold, popularity, seasonality, margins and sales volume to determine which products will convert and still be profitable for our clients target goals.

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Full list of supported shopping channels, marketplaces and other feeds can be found at OperationROI.com/channels.

Shopping Feed Management-

How We Maximize Your Campaigns ROI

shopping feed optimization

Shopping Feed Optimization

Creating a shopping feed / data feeds is a tedious, time-consuming task that is paramount for a successful feed-driven shopping campaign. The first step in any shopping feed optimization process is scrutinizing the feed, making sure all available attributes meet the current taxonomy requirements for each channel. For most of the shopping networks the feed optimization revolves around four key attributes: title, description, product type, and product category. Engines like Google want these attributes formatted not only for humans, but for their bots to successfully crawl the data. Our team of experts will review your product data, making sure your feeds are optimized, and meet all requirements for each shopping network or comparison shopping engine.

product categorization

Product Categorization

Every shopping network or comparison shopping engine requires that specific categories be assigned each product in the feed when submitted. These product categories help users find products most related to their search queries. It is important to find the most applicable category from the product taxonomy provided by each engine. We know that choosing the appropriate category can increase the chances that your products will be included in relevant searches.

automatic feed submission

Automatic Data Feed Submission

Nothing is more frustrating for merchants and consumers than outdated information. When submitting products to any shopping network, it is critical to make sure that your prices and inventory are current. We understand this and make sure all of our client’s product data is up-to-date on each shopping engine by automatically uploading your most recent feed at least once a day. For those websites that change data more frequently, we can send feeds multiple times per day keeping you data as fresh as possible. We understand that taking advantage of any opportunities will only enhance visibility and increase revenue.

product level bidding

Product Level Bidding

Product level bidding on the shopping networks and comparison shopping engines influences the amount your products will be seen online. For most e-commerce websites a 20/80 rule will apply — 20% of the products will sell well, while the other 80% will have varying success. When bidding is managed correctly, the costs for exposure can be reduce significantly for the 80% of products that do not sell well, so that more of the budget can be allocated to the 20% of products that convert on a regular basis. Using product level tracking, and our own precise ROI tracking solution, we will determine the most advantageous bids for all of your products to maximize your ROI. Our years of experience gives us the insight to understanding how appropriate bid levels produce optimal results and effective campaigns.

custom attributes

Custom Attributes

Inventory coming from a different system? Need an alternate title structure for a specialized feed? No problem. We can increase the relevancy of the products provided by adding additional, or custom attributes to your data feed when needed. Our technical know-how in customizing feeds can turn an under-performing campaign into a winning campaign when additional or missing attributes are added to the feed.

analytics

Analytics

E-commerce campaigns must be intelligently monitored using analytics to assess campaign success. By leveraging tools like Google Analytics, Coremetrics, Google Adwords, and our own cutting-edge reporting suite, our marketing analysts are able to increase traffic to your site, not based on guesswork, but on measurable results and identified trends. They will analyze the data with precision to determine which campaigns are most effective and generate the most revenue, as well as what campaigns and products need to be scaled back to remain profitable. The lack of precise tracking can lead to mismanaged campaigns and negative performance.

E-commerce Platform Integration

To effectively keep data feed fresh and accurate as possible, we retrieve all clients data nightly to make sure the engines are up to date with the latest database changes. We are able to do this via FTP, SFTP or HTTP file retrieval. The following is a list of e-commerce platforms we have direct connections or API’s that allow us automatically pull your product data directly into our system.

  • 3dCart
  • Americommerce
  • ASPDotNet
  • BigCommerce
  • Magento
  • Miva
  • NetSuite
  • OsCommerce
  • ProStores
  • Shopify
  • ShopSite
  • Volusion
  • Woo Commerce
  • X-Cart
  • Yahoo Store
  • Zen-Cart

Schedule a Call to Review Your Shopping Feeds Today!

Contact us or call us at 888.277.5429 today for additional information on how our Shopping Feed Management Services can start helping you increase revenue within weeks.

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Start Increasing Your Shopping Feed ROI Today!

Contact us to learn how our we increases traffic, conversions and revenue for ecommerce websites.