Increase Conversions and ROI with Google Shopping Professionals
Successful Google Shopping management starts with reviewing the product data feed. The data feed submitted to Merchant Center must be accurate and contains relevant product information. To increase sales and exceed target ROI goals, you must have a strategic campaign plan and bidding strategy.
Why Hire Google Shopping Experts?
Maintaining and running Product Listing Ad campaigns in-house is time consuming. It requires someone with intimate knowledge of product data feeds, Google Merchant Center, and Google Adwords. Our professional team of shopping management experts knows how to create and maintain a quality product data feed. We understand the time and energy needed to meeting the ever-changing requirements established by Google. And with years of experience managing paid search campaigns for e-commerce websites, our Premier Google Certified team knows how to market retail products online.
Shopping Feed Management For Success
- Feed Audit
- Review the product feed provided to determine if the available attributes to meet the feed requirements for Merchant Center.
- Analyze all essential attributes to improve the search relevancy for both human queries and Google’s Bots.
- Product Categorization
- Assign all products a Google Product Category from the most relevant category from the Google product taxonomy.
- Product Filtering
- Omitting individual or groups of products for any reason, as well as performance.
- Enhance Feed Attributes
- Add or merge additional information and attributes to improve product listing ads.
- Manage bids on individual products or product groups to increase exposure and conversions.
- Product Segmentation
- Brands, categories, prices or performance, the grouping of products in shopping campaigns is key for any bidding strategy.
- Product Tracking
- Track and monitor clicks, conversions, revenue and spend for product-level performance
- Extensions & Integrations
Call Today to Review Your Google Shopping Performance!
For more information on our managed shopping campaign strategies, and how to get your products optimized for success on Google Shopping, contact us or call us at 888.277.5329.Get Started Now