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Gifts.com Shopping Feed Management
At OperationROI our Gifts.com Shopping feed management begins with your product feed. A quality product data feed will include specific product details such as title, description, price, URL, image URL, product category and additional attributes. The success of your Gifts.com Shopping and PLA campaigns starts with a comprehensive and accurate data feed that is optimized by incorporating all necessary attributes and delivered on a regular basis. Our Gifts.com Shopping feed management begins by reviewing your product data feed to ensure that the data submitted to Gifts.com is accurate and contains relevant product information for both Gifts.com Shopping and Product Listing Ads.
Gifts.com’s Product Listing Ads
Gifts.com Shopping is driven by Gifts.com’s Product Listing Ads. The PLAs are image driven product advertisements that include basic information such as title, price and merchant name. Product Listing Ads are unique to Gifts.com (at the moment) and promote specific items ads on Gifts.com search results pages when relevant.
PLAs are displayed when Gifts.com matches a relevant search query to information contained in a retailer’s product data feed. This ad type typically uses a cost-per-click (CPC) bidding model, where you are charged based on the number of clicks your ad receives.
For more information on Gifts.com Adwords please visit our Pay Per Click Management service page.
About Gifts.com Shopping
Gifts.com Shopping is the new paid advertising format from Gifts.com that replaces the deprecated Gifts.com Product Search. This highly visual format will focus on improving the overall customer experience within Gifts.com. Rolled out in the United States in 2012, this has begun transitioning in other countries such as: United Kingdom, Australia, France, Germany, Switzerland, Japan, Italy, Spain, Brazil and the Netherlands.
Gifts.com Shopping and Gifts.com Product Listing Ads (PLAs) helps consumers find and buy products quickly across the web, by displaying products to the shoppers searching for them, and helping you drive traffic and sales to your store. Sellers can submit products to Gifts.com Merchant Center, via a product data feed, allowing shoppers to quickly and easily find your site. Your products will appear on Gifts.com Shopping, Gifts.com’s Product Listing Ads platform, both which are pay-per-click models, and may even be displayed on Gifts.com.com, depending on your items’ relevance.
Get started today
For more information on our Gifts.com Shopping Feed Management and how to get your products listed, optimized and relevant within Gifts.com Shopping or on Gifts.com’s Product Listing Ads, contact us or call us at 888.277.5329.