Need Content Shopping Feed Management

At OperationROI our Shopping feed management begins with your product feed. A quality product data feed will include specific product details such as title, description, price, URL, image URL, product category and additional attributes. The success of your Shopping and PLA campaigns starts with a comprehensive and accurate data feed that is optimized by incorporating all necessary attributes and delivered on a regular basis. Our Shopping feed management begins by reviewing your product data feed to ensure that the data submitted to is accurate and contains relevant product information for both Shopping and Product Listing Ads.’s Product Listing Ads Shopping is driven by’s Product Listing Ads. The PLAs are image driven product advertisements that include basic information such as title, price and merchant name. Product Listing Ads are unique to (at the moment) and promote specific items ads on search results pages when relevant.

PLAs are displayed when matches a relevant search query to information contained in a retailer’s product data feed. This ad type typically uses a cost-per-click (CPC) bidding model, where you are charged based on the number of clicks your ad receives. Adwords

For more information on Adwords please visit our Pay Per Click Management service page.

About Shopping Shopping is the new paid advertising format from that replaces the deprecated Product Search. This highly visual format will focus on improving the overall customer experience within Rolled out in the United States in 2012, this has begun transitioning in other countries such as: United Kingdom, Australia, France, Germany, Switzerland, Japan, Italy, Spain, Brazil and the Netherlands. Shopping and Product Listing Ads (PLAs) helps consumers find and buy products quickly across the web, by displaying products to the shoppers searching for them, and helping you drive traffic and sales to your store. Sellers can submit products to Merchant Center, via a product data feed, allowing shoppers to quickly and easily find your site. Your products will appear on Shopping,’s Product Listing Ads platform, both which are pay-per-click models, and may even be displayed on, depending on your items’ relevance.

Get started today

For more information on our Shopping Feed Management and how to get your products listed, optimized and relevant within Shopping or on’s Product Listing Ads, contact us or call us at 888.277.5329.

Increase Conversions and ROI on Shopping!

Get optimized for Shopping and's Product Listing Ads. Find out how our Shopping feed management increases conversions and ROI.