Don’t Fear The New & Improved Google Keyword Planner…It Rocks! Few things have been as seemingly catastrophic for SEOs and online marketers over the last few years than the dismissal of the Google Keyword Tool….
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Microsoft Has Updated Their Login Procedure for Bing Ads To Simplify The Process And Increase Security. For those you using Bing Ads, you’ll start to see a new login screen, requesting you to use an existing Microsoft account or…
A High ROAS Is Great, But What About The Lifetime Value Of Your Customers? In its simplest definitions, Return On Advertising Spend (ROAS) describes the profit made through advertising. Basically it’s a math game of…
Does Your Google Merchant Center Account Suspension Have You Flustered? One single word – suspension – strikes fear in the heart of most people (except, maybe, the kid who doesn’t want to go to school)….
Display More Information for Your Potential Customers with Google Review Extensions There’s no question that the more (and richer) information you have in your ad, the easier your ad will stand out and grab attention….
Get More Control of Your Adwords Campaigns with the New & Improved Sitelink Ad Extensions Back in February 2012, Google began showing sitelinks below some AdWords ads. These sitelinks offered additional information and were pulled right…
What are The Advantages of Sending a Data Feed to Affiliate Channels? Online merchants looking to find new and innovative ways to increase their sales and promotional efforts often find success among affiliates. Affiliate programs…
Are your Holiday PPC Campaigns Ready to Launch? More specifically, online retailers are slated to see an even larger piece of the pie. More and more folks have smartphones and tablets than ever before, giving…
Have You Prepared Your CSE Campaigns for the Holidays? If you haven’t given too much thought to your holiday CSE campaigns yet, we hate to tell you this – but you’re behind the curve. Your…
Google AdWords Dynamic Display Ads – Tailor Your Ads to Your Audience The most successful ads are those that are accurately targeted toward your audience when they’re in the right mind frame to make a…
Are You Taking Advantage of Google Adwords Remarketing? It’s hard enough to target complete strangers and convert them into customers. That’s why it’s ideal if you can figure out a way to target the folks…
Newegg Marketplace, A Loyal Following, and Your Ecommerce Portfolio Newegg makes a few claims that seem mighty impressive to any e-merchant. For starters, they claim more than 22 million loyal customers – loyal being just…
eBay Commerce Network and Shopping.com Help Expand Your Reach Some early Internet trendsetters have fizzled away, or at least have lost their luster. Yahoo! is nothing like Google. AOL isn’t the go-to place to access…
Rakuten.com Shopping – The Former Buy.com Keep things simple. Be connected. Be human. These were behind the redesign of Buy.com into Rakuten.com Shopping earlier this year. Rakuten Shopping is the US arm of the Japanese-based…
Bing Product Ads vs. Google Product Listing Ads Bing recently announced the launch of its Product Ads, which will incorporate image-rich product results within Bing search results, rather than having two separate destinations. This new…
