Your Complete Guide to AdWords Ad Extensions While many advertisers spend countless hours optimizing the text of their ads (which is a perfectly logical and beneficial practice), the latest numbers to come in suggest that…
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What is Sears Marketplace? In 2009, Sears formally launched its Marketplace, and in the few years since, its launch has recreated itself several times. In its most current form, Sears Marketplace, or Sears Commerce Service…
Google’s Targeting Bad Ad Practices. Here’s How To Stay On Their Good Side. Earlier this year, Google released their “bad ad practices” report, which detailed how, exactly, they found bad ads and bad ad-funded content…
Did You Know Sitelinks Can Help You Create Better Ads? Sitelinks are a funny little feature. If you were to look at the CTR of a sitelink, you might think that this added snippet isn’t…
How Will Adwords New Flexible Conversion Counting Affect Your Metrics Earlier last week, Google sent out an email to all AdWords advertisers (full email at end of article) announcing some changes (or improvements, as they said) to…
Increasing B2B E-Commerce Sales Requires Social Media and Product Awareness While retailers throw everything they have into the e-commerce blender – with much success – manufacturers and distributors, who focus on business-to-business sales, tend to…
Google Product Listing Ads Momentum Grows Having been introduced to the online retail world in 2012, it didn’t take long for Google Product Listing Ads to gain momentum and traction. According to digital marketing tech firm…
The New Google AdWords Algorithm…What You Need To Know. In what they announce as an improvement to their AdWords system, Google has made a change to their AdWords algorithm, which they say will allow them…
How To Successfully Advertise On Your Products Amazon Product Ads Amazon Product Ads are a great way for online merchants to drive traffic from Amazon directly to their sites. And, if used properly, the traffic…
Which Is Better For Your Ecommerce Marketing Campaigns, Text Ads Or PLAs? Online retailers who have had a bad taste in their mouths ever since Google shifted from free-to-list product search to the paid environment of…
A Look at Bing Product Ads and Its Impact On Your Ecommerce Business This past summer, Bing announced that Bing Shopping would be no more. In its place would be a new Product Search, including…
Google Shopping Campaigns – Is It An Easier Way to Promote Your Products? Google recently introduced its new Google Shopping Campaign, an approach, they say, that makes product-management far more retail centric and easier for…
2013 Cyber Reports for the Holiday Season This year’s Cyber Monday has become the biggest online spending day in US history, but it was not alone in success. Black Friday online sales surged past $1…
Google Now Encrypting All Keyword Searches Earlier this fall it became official – Google encrypted all search activity…well, except for clicks on ads. If you listened very carefully you could hear the collective sobbing of…
Google Changes its Rules and Impacts Your Online Business. Here’s How… Changes (and tragedies) often come in threes. And Google’s latest rule changes certainly haven’t disappointed. Three new changes have come (or are coming) to…
