Marketing E-Commerce Websites Before Google Existed

The founders of OperationROI started an e-commerce website online back in 1995 when e-commerce marketing was in its infancy. We began as the in-house marketing management for a large online retailer that originally sold roughly 1,000 products, and today offers nearly 200,000 products online. We still manage all of their marketing today, making them our oldest client.

E-commerce Marketing Experts — We Get You Noticed

Today, OperationROI has evolved into a full-service e-commerce marketing management agency that specializes in developing marketing initiatives to grow successful e-commerce websites. We have become e-commerce marketing experts in a variety of channels including shopping networks, marketplaces, paid search, affiliate programs, as well as, e-mail and social marketing. We realize we cannot be successful with providing an excellent service, so our commitment to each and every client is maintain and built outstanding campaigns while providing unmatched customer service.

Increase The Return on Your Advertising Investment

Our aim is to help you leverage various channels and networks to increase the return on your advertising investment, it’s that simple. Unlike many of our competitors, we have been managing these e-commerce channels for years. If you want to be a top competitor online, then you need to be everywhere your target audience is searching for your products. We have the knowledge and experience to not only get you noticed, but making sure it is done in a profitable manner.

Extension of Your Marketing Team

We don’t want to be just another marketing company you hire! We know to be successful we need to provide a service that becomes an extension of your marketing team. We understand that without good communication and a full understanding of your other marketing efforts, no marketing campaigns can ever reach their full potential.
Our e-commerce marketing experts, in most cases, have far more experience than that of many of the newer online marketing companies. Being a niche firm also allows us certain flexibilities and opportunities to showcase our expertise and deliver huge returns for our clients. It allows us to work closely with you, learn about you products and vertical, as well as spend the time it takes to meet and exceed your goals.

Our Team

Gregory Yevich

Gregory Yevich

Co-Founder & Technology Director

Co-Founder of OperationROI, Greg has more than 20 years of multifaceted marketing experience in traditional and online advertising. He has proven his experience over-and-over again helping companies such as IBM, Citrix, Hilton, and online companies such as TRX Training, Cooking.com, and Totes-Isotoner flourish. Greg has spent the last 10 + years developing and creating marketing initiatives online, with a primary focus on e-commerce marketing and conversion strategies. A tactical and strategic thinker, with experience marketing across different channels and mediums, his goals range from increasing brand awareness, to lead generation, and maximizing ROI. Greg is a successful and extremely motivated individual, who is the driving force behind OperationROI’s success.

Tony Cuozzo

Tony Cuozzo

Co-Founder & Sales Director

I am one of the founders of OperationROI. Our primary focus is working with medium, large and enterprise class e-commerce companies. We manage most all major marketing channels with a strong focus on paid search, comparison shopping engines and affiliate program management. I strive to ensure that our clients receive the level of service and respect they deserve. Our ultimate goal is to continually look for ways to improve our clients' revenue and decrease their marketing costs.

Gem Vazquez

Gem Vazquez

Marketing Analyst

About 10 years ago, Gem discovered that she could love her job... provided it was in the search marketing industry! It's that passion which compels her to drive revenue growth for OpROI clients across various channels. Her ability to discover and keep up with industry changes have truly propelled her success and is what she tends to do during any down time. Also, she's pretty smart and really funny.

Andre Brown

Andre Brown

Marketing Analyst

Andre Brown has been working in internet marketing now for over ten years. Originally working in the Search Engine Optimization (SEO) field, he has since migrated to ecommerce marketing. Andre’s focus at OperationROI has become paid search and shopping feed management. In 2015 alone, Andre’s account amassed in excess of $500,000 in revenue, plus a list of client praises.

Mike Khatib

Mike Khatib

Marketing Analyst

Mike is an e-commerce marketing expert with over 15 years of experience under his belt. His passion for e-commerce and online marketing were discovered back in 2001 and he has since taken on various projects and helped many companies build and optimize their e-commerce presence with a special emphasis on ROI. Mike has a wealth of experience selling products on Amazon and has managed accounts with multi-million dollars in annual revenue. He loves reading and keeping up with the latest trends in this always-evolving e-commerce industry.

John Kraus

John Kraus

Marketing Analyst

John has over 8 years in digital marketing experience. He knows first-hand the difference data feed optimization can make for a business. He is Google AdWords and Shopping certified and has a proven track record with Amazon. His 6 years as a Marketing Manager and E-Commerce consultant make him a perfect fit for OperationROI.

Maria Lascurain

Maria Lascurain

Lead Designer/Front-end Developer

Maria is an ultra creative designer with a variety of experience under her belt. From motion graphics to web design she can accomplish any aspect of design and take it above and beyond. She has 7-years of experience melding creativity and user-experience to create and execute websites, marketing campaigns, videos, and social media. She loves working with clients in order to make their ideas come to life.

Alex Sokolov

Alex Sokolov

Lead Developer

Alex has over 15 years of experience in .NET Development, SQL Server, and E-commerce. He has been designing and building E-commerce Automation tools and business solutions that provide a necessary advantage to stay above your competitors. He is an expert when it comes to Amazon APIs, especially Amazon Merchant Web Services (MWS).

Client Testimonials

OperationROI delivers unmatched value and expertise in CSE and PLA management.

After working with OperationROI for almost a year, we’ve been very happy with the results. They have managed each shopping engine at the product level to meet our revenue and ROI goals. They have been easy to work with and willing to test and optimize to meet new challenges in the online comparison shopping channel. I recommend OperationROI as they’ve been a trusted partner is our success...

totes»ISOTONER - www.Totes-Isotoner.com

OperationROI has increased our ROI 4 fold.

The team at OperationROI has maintained constant communication and excellent reporting, allowing us to grow our online business. They are committed in cutting costs and generating profitable revenue for us. In the 7 months they’ve been managing our pay-per-click and shopping feed accounts, we have seen ROI increase 4 fold! We are extremely pleased and highly recommend their services.

Rockwell Nutrition - www.RockwellNutrition.com

As a small business owners choosing a partner is a critical decision.

OperationROI has proven to be an excellent choice to manage our online marketing. Like many small businesses, we were reluctant to make the time costly consuming jump into the complex world of managing our online marketing and the ever changing platforms that are associated...

FastEddyBearings - www.FastEddyBearings.com

OperationROI optimizes our shopping channels for maximum exposure and revenue.

I like having the peace of mind, knowing that the staff at OperationROI keeps an eye on all of our shopping channels, and optimizes them to achieve maximum exposure for our brand, as well as maximum revenue. I would recommend OperationROI to business owners who want to expand their business but don’t have the technical knowledge or time to do it on their own.

Classic Shapewear - www.ClassicShapewear.com

Results with OperationROI have been great.

We had been running our own campaign with Google Shopping for a few years and were not having much success with it. We started with them in December of 2014 and have seen a steady increase in sales on Google and Bing. Their ideas for running sales and managing the day-to-day work of keeping the feeds fresh and analyzing the results has been great! We would never hesitate to recommend them to anyone needing this type of service.

Simply Speakers - www.SimplySpeakers.com
E-Commerce Data Feed Management

SHOPPING FEED MANAGEMENT

Our expert shopping feed management team implements and optimizes shopping feeds leveraging strategies developed for today’s top shopping channels.

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E-commerce Marketplace Management

MARKETPLACE MANAGEMENT

Professional marketplace management solutions helps online merchants and brands successfully increase profits by managing products on multiple marketplaces.

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Ecommerce PPC Management

PAID SEARCH
MANAGEMENT

Our in-house experts provide a full range of pay-per-click services to help you maximize ROI on advertising spend to achieve and exceed your target goals.

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Ecommerce Affiliate Program Management

AFFILIATE PROGRAM
MANAGEMENT

Experts at affiliate program management, our team will use a vast knowledge of the affiliate landscape to develop a successful, revenue generating program.

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