Here’s How Get the Most from Your Automated Bidding

Google Adwords Gives Users Better Visibility Of Bidding Insights

This past summer, Google announced that it was going to bring bidding insights front and center, into the places where you as an advertiser spend the most time in AdWords.

The announcement focused on three new features:

1. New alerts that would flag bidding issues immediately
2. Bid strategy statuses that appear directly in your campaign and ad group status columns
3. Rich performance reporting for standard bid strategies set at the campaign level

Let’s take a closer look at each of these new features.

1. Understanding The Benefits Of These New Alerts

These new alerts will help you identify and resolve issues as near to real time as currently possible. This includes being notified when your conversion tracking settings are misconfigured. As time rolls on, Google will add even more alert types. For example, you might see the misconfigured alert if you use a bid strategy like Target CPA that optimizes for conversions, but have your conversion tracking turned off.

2. Bid Status Integration

By introducing bid strategy statuses to the main campaign and ad group status columns, this increases their visibility in your day-to-day workflow. As an example, if you have bid limits that prevent your bids from becoming fully optimized, you’ll see the “Eligible (Limited)” status directly within your main status columns.

These updated status types can be applied to your automated rules and saved filters and reports.

3. Rich Performance Reporting

Google has also expanded reporting capabilities available for portfolio bid strategies to standard bid strategies set at the campaign-level. You can access these reports from the “Bid strategy” dropdown menu in the Campaigns tab to track how changes in your bidding status and targets impact your performance over time.

How Can You Employ Best Practices With Your Automated Bidding?

Automating your bidding strategy takes a special amount of skill and expertise. Picking the right bidding strategy, testing these strategies, and improving your bids requires an extensive amount of commitment, patience, and understanding of the ever-changing market.

OperationROI can help. Our AdWords specialists work hand-in-hand with our clients to design customized automated bidding strategies that deliver the highest ROI over the long haul.

Learn more about how we can help you make the most of automated bidding by calling us at 1-888-277-5429 or by filling out our contact form.