How To Use Universal Event Tracking In Bing

By November 23, 2015Bing

Bing’s New Universal Event Tracking Give Users Better Insight Into Campaign Performance

Knowing what your customers are doing after they click on your ad is a key component toward making business decisions that encourage conversions. Now, with Bing’s Universal Event Tracking (UET), you can do just that.

UET is a powerful tool that will record the actions your customers take on your website, and will then provide you the data necessary to track conversion goals and target audiences with remarketing lists.

What’s The True Benefit Of Bing’s Universal Event Tracking?

Through the use of Universal Event Tracking, you can make the most out of your campaigns by gaining a much clearer insight into which keywords are actually bringing in conversions, and which ones are not.

UET is also extremely easy to manage. Marketers simply use one tag across their entire site, eliminating the need to create new and multiple tags each time a new account is added or a new conversion goal needs to be tracked.

UET – Remarketing Ready

Another powerful aspect of Bing’s UET is that it’s remarketing ready. UET tags take on a dual identity as remarketing tags, making you armed and ready for Remarketing in Paid Search. This gives you the power to customize your bids, ads, and keywords to specific people who have already visited your website.

How Can I Effectively Use Universal Event Tracking?

Universal Event Tracking gives you the ability to track a number of conversion goals, including purchase, download, sign up, and more. Your goals can be based on a variety of elements, such as:

  • The number of people who have clicked and installed a mobile app
  • People who have visited more than a certain, specified, number of pages on your website
  • When visitors spend a specified amount of time (or more) on your website
  • The number of people who have visited a specific page – or even section – of your website

In your never-ending journey of trying to better connect with your customers, Bing’s Universal Event Tracking can become a key tool to help you refine your marketing strategies. OperationROI has the background, expertise, and passion to help you customize UET to your specific needs.

Learn more about how we can help you track customers’ actions after they click on your ads. Call us at 1-888-277-5429 or fill out our contact form today.

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