Pronto – A necessary CSE to include in your ecommerce portfolio?

By August 19, 2013Pronto

Pronto Comparison Shopping Engine

ProntoBack in 2006, Pronto.com launched under the statement (made by CEO Dan Marriot) that no other CSE searched as many merchants and products as Pronto. “Simply put,” Marriot said, “more products means lower prices.”

The fanfare with the launch worked, as Pronto.com was ranked the 7th fastest moving website between 2006 and 2007, according to Compete.com. This momentum gave Pronto the push to think ahead of the curve, and in 2007, the company integrated social networking into purchasing, which allowed users to rate products and interact with one another, years before that became the common thing to do.

And, as other CSEs began to pop up, and Google started to shift toward PPC, Pronto decided it was time to broaden their reach. In 2009, they launched several “vertical micro-sites” that focused on fashion, home, tech, and kids (ProntoStyle.com, ProntoHome.com, ProntoTech.com and ProntoKids.com). These micro-sites allowed motivated searchers to navigate through a far more narrowed portal related to their interests.

One of the most unique features of the site is Pronto’s Shopping Messenger, which compares prices for searched items and gives the user results while that user is shopping. This minimizes the number of sites a user has to visit, which has proven to become a huge draw for the CSE.

All that’s fine and good, but how does Pronto perform?

As a merchant, what matters most to you is your return on investment. Pronto might be pushing boundaries and expanding, but is it worth your time to invest in their CSE? A study ranked Pronto #3 out of 10 for conversion rates among comparison shopping engines during the first quarter of 2012.

This means that it’s very much worth your while to look into Pronto as a means toward increasing your return on investment. Your Price-Per-Click fee will vary based on a number of factors (just like most other CPCs), so you’ll want to do some side-by-side comparisons with other engines to determine where your money is best spent.

Some downsides to Pronto include not offering a shipping calculator on its results pages and it’s Shopping Messenger only supporting US currency, however, the pros might certainly outweigh the cons.

In 2010, Pronto expanded internationally, to Japan, Germany, France, and UK, with no signs of slowing down. It does make sense to at least consider how your ecommerce strategy could include this powerful CSE. If you need more advice on how to best tailor your ecommerce feeds (with Pronto or other CSEs), call OperationROI at 1-888-277-5429 or fill out our contact form.

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