NexTag – The Popular Alternative Comparison Shopping Engine
While much attention is spent on the big guns in the CSE world, the PPC engine, NexTag, continues to rank higher in the world of online shopping. In fact, PC Magazine continuously names NexTag has one of the top websites in the magazine’s One Hundred Best Lists. And it’s no wonder why. Since 2004, NexTag has brought in more than 10 million unique users per month, making it a force to be reckoned with.
NexTag isn’t unlike many other PPC sites out there, in that it uses a directory to guide visitors through product pages. Users can also click on specific categories as well, including:
- Home & Garden
- Clothing & Accessories
- Health & Beauty
- Video Games
An attractive feature of NexTag, for users, is Price Drop, which (like buying a house) tells the consumer how much the product has gone down in recent days. This can usually motivate consumers to make a purchase before they price (potentially) rises.
As a merchant, you can use this to your advantage by running specials frequently on your items. That instant price drop will notify consumers, who’ll want to snatch up your products before the price increases.
Rating the company and the product
It’s vital that you have your business listed in the merchant section of NexTag, because customers can evaluate not just products, but your company as well. How does this help you? What if you have the same exact item, at the same exact price, as several other companies? How will a consumer choose? Often times, that consumer will read the company reviews and go with the company with the most favorable feedback. That means it’s vital to your NexTag success that you gain, and maintain, a solid reputation.
Merchant vs. Self-Serve Seller
Listing with NexTag is relatively easy, and is free. If you have less than 100 products, you’ll register as a Self-Serve Seller. If you have more than 100 products, you’ll register within the Merchant Program. Don’t worry; the pay per click structure is the same either way.
NexTag has gained a reputation as a staunch checker of inventory and merchant profiles, which is a good thing for you. By keeping up to date with its merchants and inventory, NexTag ensures that only valuable, active merchants are participating on their CSE. While other CSEs out there might gather more traffic, NexTag shows impressive returns on investment.
Wondering if NexTag should be a part of your ecommerce marketing portfolio? Let us help you out. OperationROI helps ecommerce merchants create, maintain, and update their shopping feeds and ecommerce portfolios. Call us at 1-888-277-5429 or fill out our contact form for more information.