Understanding Comparison Shopping Engines

People are always looking for a deal, especially online. With so much online information readily available at people’s fingertips, comparing prices has never been so easy. Shoppers’ deal searching has gotten even easier with Comparison Shopping Engines (CSEs.)

CSEs are websites where shoppers can go to search for a specific product and find what online retailers are selling that product. Not only do the shoppers know where the product is, but they will also see what the cost of the product with each retailer. The shopper can then click through to the online retailer with the best price and purchase directly from that retailer.

For example, a shopper looking for a new digital camera could visit a Comparison Shopping Engine. They can search by brand, model, and features. Shoppers can use these sites to research the camera that will offer useful features to them. Once they have identified the right camera, they can than compare prices of ecommerce site selling the desired camera.

Ecommerce businesses have to register with these shopping feeds to have their product appear on the site. Shoppers using CSEs have identified them shoppers, which makes them highly-qualified leads for an online store. Listing with CSEs generates more targeted traffic for an online retailer. Most CSEs do not sell products directly. The aggregate lists are posted in one place for shoppers to identify a product for a specific price. It is then up to the shopper to click through to the desired website selling the sought after product.

Listing on CSEs not only generate actual sales, but is also enhances Search Engine Optimization of the ecommerce’s own website. Registering on CSEs creates viable links that assist in search engine rankings. Also, by listing a product next to competitors, an online business can get a good snapshot at how they stack up. Ecommerce is competitive and a business needs to price accordingly. CSEs can help product positioning online.

There are free and paid online shopping channels and feeds. Some of the most popular free sites are Google, Bing, and TheFind.com. A few popular sites that charge online retailers for customer clicks are Nextag, Pricegrabber, and Shopzilla. Visitors to these paid sites have identified themselves as shoppers and can be highly-qualified leads for the price of the click.

For an online business looking to be competitive, generate more traffic, and find new leads, Comparative Shopping Engines are a great fit.

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