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Should you choose manual or continuous funding on your CSE accounts? How you choose to fund your CSE accounts is a major decision that’s often made without any thought. But if you choose the wrong funding method, you could wreak … Continue reading more about this article »
Shopping.com will become ebay Commerce Network. eBay announced today that Shopping.com (an eBay Company) will be rebranded as the eBay Commerce Network. eBay has stated that “retailers [will] acquire new customers and increase online sales by advertising products through highly targeted … Continue reading more about this article »
Recently there have been several articles about the new Google Penguin and why small online merchants should be concerned. If you’ve been paying attention to your Google Analytics and your search results, you probably have noticed a change in the way … Continue reading more about this article »
Any retailer knows that if you want to be successful, you not only need to know your product inside and out, you need to know your customers as well. How do you get to know your customers? Do you organize … Continue reading more about this article »
Many shoppers today prefer to shop online. There are many disadvantages to shopping at brick-and-mortar enterprises: gas expenditure, high prices at stores, forgotten coupons and rebates, loss of personal time, having to find deals and wait for deals to arrive, … Continue reading more about this article »
In order to be successful in any business, you need to be able to know who your clients are and be able to cater to those clients. This goes for any business that wants to sell products online. Even if … Continue reading more about this article »
It can be tough, managing a CSE account. You need to moderate product and category bids, and let’s not forget about the entire creation of an account. These are the most major components of working with a CSE account. Even … Continue reading more about this article »
In order to market products to your audience, you need to understand them. For example, if your site appeals to middle-aged women, you wouldn’t want to have products that would appeal to tweens. Online retailers have a huge advantage over … Continue reading more about this article »
If you have a website that you are trying to get traffic for, you will want to use Comparison Shopping Engines (CSEs) in order to draw the most attention. However, how do you decide which CSE to use? Most companies … Continue reading more about this article »
The question “How often should I submit my product data feed?” comes up quite often when talking about comparison shopping engines (CSE) and seems to lead to debates about freshness, relevancy and algorithms. While we tell most of our clients that a minimum of once … Continue reading more about this article »