Data Feed Management

Improve your results in comparison shopping

Data feed management for Comparison Shopping Engines can be a tedious, time consuming, and yes, a real headache.  We make it easy. OperationROI can save you time and money by managing the entire data feed process, from importing your product data, to setting up your feeds, submitting them to all your CSEs, and finally to tracking performance.

Essentially, ours is a worry-free data feed management service — we do it all. We optimize your product data feed for multiple engines. We categorize your products. We ensure that your listings go live at the right time.  In creating feeds that are always valid, we make sure you’re not throwing marketing dollars down the drain on products out-of-stock. In other words, when we manage your data feeds, we’re also managing your ROI.

How We Use Data Feed Management to Maximize Your Comparison Shopping ROI

• Automatic Data Feed Submission
  We keep your products up-to-date on each Comparison Shopping Engine by automatically submitting your most recent product data feed. We make sure you’re always taking advantage of any CSE opportunities for enhanced visibility and increased revenues.

• Product Level Bidding
  We determine the most advantageous bids for all of your products by using our precise ROI tracking solution. The lack of precision tracking can lead to mismanaged campaigns and negative ROIs. Appropriate bid levels produce optimal results and effective campaigns.

• Custom Attributes
  We increase the relevancy and conversion rates for your products by adding custom attributes to your data feed. Our technical know-how in customizing your feeds can turn an under-performing campaign into a winner, with minimal spend.

• Analytics
  We use analytics to intelligently monitor and assess your campaign’s success. By using cutting-edge statistical analysis, our consulting team is able to increase traffic to your site, not based on guesswork but on measurable results and identified trends.

• Personal OpROI Consultant
  We provide you with a personal OpROI consultant to keep you informed on your campaign’s effectiveness, as well as to adjust our approach should your goals change.

For additional information on our Data Feed Management services, please contact us.